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Bears Business Brief: Sponsorships get marketing off the bench and into the game

May 30, 2017 by College of Business

Ben Goss

By: Ben Goss Finding effective, efficient ways to reach consumers can seem difficult, particularly for smaller businesses, but one outstanding marketing option seldom considered is sponsorship of entertainment and sport properties. How do they work? Brands achieve successful cooperative relationships with entertainment and sport properties because each has what the other … [Read more...] about Bears Business Brief: Sponsorships get marketing off the bench and into the game

Filed Under: Faculty News Tagged With: Bears Business Brief, Ben Goss, College of Business

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