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You are here: Home / Archives for College of Business

Phi Beta Lambda Students Win at National Competition

June 29, 2017 by College of Business

students holding up awards

Four members of Missouri State’s chapter of Phi Beta Lambda competed and placed at the Phi Beta Lambda National Leadership Conference.  Two competitors took home first place. Nationals took place June 24 – 27, 2017 in Anaheim, California. Congratulations to the following students on their victories: Kerri Young – 1st place: Sports Management and Marketing Jacob Auten … [Read more...] about Phi Beta Lambda Students Win at National Competition

Filed Under: Student Highlights Tagged With: College of Business, Phi Beta Lambda, Student Success

Champions Again: MSU’s Ad Team wins fifth consecutive national advertising competition

June 15, 2017 by College of Business

For the fifth year in a row, Missouri State University’s Ad Team proved unbeatable in a national advertising competition sponsored by EdVenture Partners. The team of 17 students, led by Dr. Melissa Burnett, professor of marketing, competed against 15 other teams in the American Fuel and Petrochemical Manufactures (AFPM) Recruitment Challenge, Spring 2017. They got to the final … [Read more...] about Champions Again: MSU’s Ad Team wins fifth consecutive national advertising competition

Filed Under: Student Highlights Tagged With: ad team, College of Business, Marketing, Melissa Burnett, Student Success

Bears Business Brief: Addressing the cybersecurity talent gap

June 13, 2017 by College of Business

Josh Davis

By: Josh Davis Compounding the issue is that as the shortage of cybersecurity talent grows, so do the frequency and the variety of attacks worldwide. Attacks can range widely in technical sophistication — from zero-day vulnerabilities in vendor-provided software to phishing emails that trick unsuspecting users into handing over logins and/or other sensitive information. … [Read more...] about Bears Business Brief: Addressing the cybersecurity talent gap

Filed Under: Headlines Tagged With: Bears Business Brief, College of Business, Cybersecurity, Josh Davis

Bears Business Brief: A business case for passionate customer focus

June 8, 2017 by College of Business

Brad Thomas

Great product? Check. Pricing strategy? Check. Expense control? Check. Understanding of codes, laws and regulations? Check. Guaranteed success? Maybe not!!! Even with the best of plans and resources, business success is tough unless the organization has a plan, backed by a sincere desire, to build real and lasting relationships with the customer. Throughout the Ozarks, such … [Read more...] about Bears Business Brief: A business case for passionate customer focus

Filed Under: Headlines Tagged With: Bears Business Brief, Brad Thomas, College of Business

Bears Business Brief: Sponsorships get marketing off the bench and into the game

May 30, 2017 by College of Business

Ben Goss

By: Ben Goss Finding effective, efficient ways to reach consumers can seem difficult, particularly for smaller businesses, but one outstanding marketing option seldom considered is sponsorship of entertainment and sport properties. How do they work? Brands achieve successful cooperative relationships with entertainment and sport properties because each has what the other … [Read more...] about Bears Business Brief: Sponsorships get marketing off the bench and into the game

Filed Under: Faculty News Tagged With: Bears Business Brief, Ben Goss, College of Business

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  • Last Modified: June 27, 2017
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