Four members of Missouri State’s chapter of Phi Beta Lambda competed and placed at the Phi Beta Lambda National Leadership Conference. Two competitors took home first place. Nationals took place June 24 – 27, 2017 in Anaheim, California. Congratulations to the following students on their victories: Kerri Young – 1st place: Sports Management and Marketing Jacob Auten … [Read more...] about Phi Beta Lambda Students Win at National Competition
For the fifth year in a row, Missouri State University’s Ad Team proved unbeatable in a national advertising competition sponsored by EdVenture Partners. The team of 17 students, led by Dr. Melissa Burnett, professor of marketing, competed against 15 other teams in the American Fuel and Petrochemical Manufactures (AFPM) Recruitment Challenge, Spring 2017. They got to the final … [Read more...] about Champions Again: MSU’s Ad Team wins fifth consecutive national advertising competition
By: Josh Davis Compounding the issue is that as the shortage of cybersecurity talent grows, so do the frequency and the variety of attacks worldwide. Attacks can range widely in technical sophistication — from zero-day vulnerabilities in vendor-provided software to phishing emails that trick unsuspecting users into handing over logins and/or other sensitive information. … [Read more...] about Bears Business Brief: Addressing the cybersecurity talent gap
Great product? Check. Pricing strategy? Check. Expense control? Check. Understanding of codes, laws and regulations? Check. Guaranteed success? Maybe not!!! Even with the best of plans and resources, business success is tough unless the organization has a plan, backed by a sincere desire, to build real and lasting relationships with the customer. Throughout the Ozarks, such … [Read more...] about Bears Business Brief: A business case for passionate customer focus
By: Ben Goss Finding effective, efficient ways to reach consumers can seem difficult, particularly for smaller businesses, but one outstanding marketing option seldom considered is sponsorship of entertainment and sport properties. How do they work? Brands achieve successful cooperative relationships with entertainment and sport properties because each has what the other … [Read more...] about Bears Business Brief: Sponsorships get marketing off the bench and into the game