College of business students take home prize at national competition.
For the fifth year in a row, Missouri State University’s Ad Team proved unbeatable in a national advertising competition sponsored by EdVenture Partners. The team of 17 students, led by Dr. Melissa Burnett, professor of marketing, competed against 15 other … …
For many companies, the talent shortage is no trivial matter. In a recent report published by Intel Security, 71 percent of survey respondents believed the shortage in cybersecurity skills has resulted in direct and measurable damage to the enterprise [2].
Explore the history of any successful customer-dependent business, and chances are a founder or key contributor has a drive, a passion, a pursuit to provide a quality product/service to the customer. Not only do they want to please the customer; they also have a passion for serving the customer well.
Marketing is more challenging than ever, yet also more necessary than ever. Finding effective, efficient ways to reach consumers can seem difficult, particularly for smaller businesses, but one outstanding marketing option seldom considered is sponsorship of entertainment …