The holiday season is here. According to the National Retail Federation, consumers are expected to spend about $1,048 on average during the 2019 holiday season. This is a 4% increase from last year. For many, with that spending comes stress and anxiety about how to pay for the gifts, travel and other expenses during the holidays. Dr. James Philpot is a certified financial … [Read more...] about Don’t overspend this holiday season
Katie Sulzner is only a sophomore, but she already has some big accomplishments under her belt, including her own small business. Small business owner Sulzner, a marketing major at Missouri State University, and her friend, Jesse Romano, began their own business to cover the cost of a trip. They began selling earrings, hair scarves and hand-painted jean jackets. They named … [Read more...] about Old jeans, new start, bright future
Marketing research traditionally has been done using quantitative methods, such as group surveying or self-reporting. While these methods provide valuable data, they don’t tell the whole story. Rebecca Rast Rebecca Rast, assistant professor in the marketing department at Missouri State University, is taking a different approach to this kind of research. She is using facial … [Read more...] about Understanding consumers through emotion
While the field of cybersecurity is advancing daily, cyberattacks are still a big threat. In 2018, hackers stole half a billion personal records, a more than 100% jump from 2017. October is National Cybersecurity Awareness Month. This year’s theme is “Own IT. Secure IT. Protect IT.” It emphasizes personal accountability and the need to take proactive steps to secure your … [Read more...] about Protect yourself online
One major expense as a driver is car insurance. Finding a cheap, but quality coverage can be challenging. Dr. Puneet Prakash, associate professor in the department of finance and general business, and the Baker Chair of Risk Management and Insurance at Missouri State University, offers some insights to WalletHub about car insurance rates in Missouri. … [Read more...] about What are the pros and cons of cheap car insurance?