Dr. Ismet Anitsal, department head of marketing at Missouri State University, has shown dedication to providing advice and advocacy to new faculty members. He recently received the Bear Bridge Outstanding Mentoring for Faculty award. “It’s encouraging to me to be recognized,” Anitsal said. “My hope is more faculty members will join this great program as mentors and … [Read more...] about COB professor recognized for excellence in mentorship
Fostering a safe community for newly returned veterans was the key focus for Missouri State University Ad Team’s award-winning campaign. The team’s digital initiative, Caliber Gaming Alliance focused on helping military veterans and young adults find a sense of community and purpose through gaming. “The team used gaming to promote real-life connections and reduce feelings of … [Read more...] about MSU Ad Team takes second place in elite national competition
Each spring the College of Business (COB) leadership team including the Dean, Associate Deans, Department Heads and faculty select recipients for the top honors in the College. Students are selected for awards from a variety of criteria including academic achievement, dedication to the public affairs mission, dedication inside and outside of the classroom, and some awards … [Read more...] about Students honored with annual COB awards
Want to be more eco-friendly? Let’s start with your shopping habits. Brands have been greenwashing products for years. This tactic convinces consumers to spend more on similar products in favor of a “green” label. “Brands started to realize that people care about green products,” said Dr. Jamie Grigsby, assistant professor of marketing at Missouri State University. “But … [Read more...] about Greenwashing: A harmful trend targeting well-meaning shoppers
The Missouri State University Ad Team will once again take part in the Invent2Prevent (I2P) competition. This competition was created to counter the threat of domestic terrorism and targeted violence through preventative student-led campaigns. In 2021, the Ad Team took home second place in the national competition. Following its success, Missouri State University received a … [Read more...] about Competing to curtail targeted violence and terrorism