In 2014, General Motors lost $4.1 billion and was tied to the deaths of over 100 people (Isidore, 2015). The cause of this calamity was a faulty ignition switch designed by GM and installed in several of their cars. The ignition switch had a detent plunger that was too short, allowing the key in the ignition to easily turn from the on to the off position. Sometimes, the … [Read more...]
By: Jenifer Skiba Purchasing plays a vital, often strategic, role in firm performance as many purchasing departments control half or more of their firm’s total costs. As firms find themselves under pressure to streamline processes, lower costs, and improve quality, especially in the wake of financial crises such as that in 2008, many organizations have turned to … [Read more...]
Four members of Missouri State's chapter of Phi Beta Lambda competed and placed at the Phi Beta Lambda National Leadership Conference. Two competitors took home first place. Nationals took place June 24 - 27, 2017 in Anaheim, California. Congratulations to the following students on their victories: Kerri Young - 1st place: Sports Management and Marketing Sports … [Read more...]
Online reviews, a form of electronic word-of-mouth (eWOM), often provide vital information to consumers. In the last few years, the number of online review platforms available to consumers has expanded dramatically. As a result, modern consumers have instant access to thousands of peer-to-peer reviews on platforms dedicated to a wide variety of products and services, … [Read more...]
For the fifth year in a row, Missouri State University’s Ad Team proved unbeatable in a national advertising competition sponsored by EdVenture Partners. The team of 17 students, led by Dr. Melissa Burnett, professor of marketing, competed against 15 other teams in the American Fuel and Petrochemical Manufactures (AFPM) Recruitment Challenge, Spring 2017. They got to the … [Read more...]