Missouri State University

Skip to content Skip to navigation
a b c d e f g h i j k l m n o p q r s t u v w x y z

College of Business News

"Think Bigger and Bolder"

Students honored with annual COB awards

April 25, 2022 by Mary Grace Phillips

Group photo of all award winners

Each spring the College of Business (COB) leadership team including the Dean, Associate Deans, Department Heads and faculty select recipients for the top honors in the College.  Students are selected for awards from a variety of criteria including academic achievement, dedication to the public affairs mission, dedication inside and outside of the classroom, and some awards … [Read more...] about Students honored with annual COB awards

Filed Under: College of Business, Finance and General Business, Information Technology and Cybersecurity, Management, Marketing, Merchandising and Fashion Design Department, School of Accountancy, Student Success, Technology & Construction Management Tagged With: 2022, COB Awards, COB Spring Awards

Greenwashing: A harmful trend targeting well-meaning shoppers

April 18, 2022 by Strategic Communication

Want to be more eco-friendly? Let’s start with your shopping habits.  Brands have been greenwashing products for years. This tactic convinces consumers to spend more on similar products in favor of a “green” label.  “Brands started to realize that people care about green products,” said Dr. Jamie Grigsby, assistant professor of marketing at Missouri State University. “But … [Read more...] about Greenwashing: A harmful trend targeting well-meaning shoppers

Filed Under: College of Business, Marketing

Competing to curtail targeted violence and terrorism

February 25, 2022 by Web Strategy and Development

The MSU marketing department Think Tank.

The Missouri State University Ad Team will once again take part in the Invent2Prevent (I2P) competition. This competition was created to counter the threat of domestic terrorism and targeted violence through preventative student-led campaigns.  In 2021, the Ad Team took home second place in the national competition. Following its success, Missouri State University received a … [Read more...] about Competing to curtail targeted violence and terrorism

Filed Under: Ad Team, College of Business, Marketing Tagged With: Ad Team, Clif Smart, competition, invent2prevent, marketing, Samantha Francka

Finding her fit

November 8, 2021 by Meredith A. Gale

Photo of Megan Short at downtown Springfield office.

When it comes to marketing, Megan Short, executive director of the Springfield Contractor’s Association (SCA), has tried it all.  Short earned her bachelor’s degree in marketing management and Master of Business Administration from Missouri State University.   The Springfield Business Journal named Short among the “2021 Most Influential Women.” As the face of the SCA, … [Read more...] about Finding her fit

Filed Under: Alumni Spotlight, College of Business, Marketing, MBA Tagged With: Alumni Spotlight, COB alumni, marketing, MBA, megan short, springfield contractor's association

What you need to know about the global supply chain crisis 

October 27, 2021 by Strategic Communication

You may have noticed that Halloween has been haunted by inventory shortages — and other hot ticket items could be next just in time for the holiday season.  Dr. Gawon Yun, assistant professor of marketing at Missouri State University, specializes in logistics and supply chain management. She strives to make sense of the buckling supply chain and what it means for Midwest … [Read more...] about What you need to know about the global supply chain crisis 

Filed Under: College of Business, Marketing

Next Page »

Categories

  • Ad Team
  • Alumni Spotlight
  • BearBiz Newsletter
  • Bears Business Brief
  • COB Connection
  • COB Scholarships
  • College of Business
  • David D. Glass Distinguished Lecture Series
  • Executive Advisory Council
  • Faculty and Staff Spotlight
  • Fashion & Interior Design Department (see Merchandising and Fashion Design Department)
  • featured
  • Finance and General Business
  • health administration
  • Homecoming
  • Information Technology
  • Information Technology and Cybersecurity
  • Management
  • Management and Information Technology
  • Marketing
  • MBA
  • Merchandising and Fashion Design Department
  • Online
  • School of Accountancy
  • Student Spotlight
  • Student Success
  • Technology & Construction Management
  • Uncategorized

Tags

accounting Ad Team AITP Alumni Spotlight Barry Cobb Bears Business Brief Beta Alpha Psi COB COB alumni COB Career Fair COB Career Fairs COB impact College of Business community engagement Computer Information Systems Cybersecurity Dr. Elizabeth Rozell Enactus Entertainment Management Faculty Spotlight Fashion Fashion Design FID Finance Finance and General Business Glass Hall renovation Information Technology International Business Programs James Philpot Jeff Jones Kerri Tassin Les Heitger marketing Marketing Department MBA Rayanna Anderson Richard Ollis School of Accountancy Shannon McMurtrey Stephanie Bryant Student Spotlight Student Spotlight Study Away Technology and Construction Management Vickie Hicks

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org
Make your Missouri statementMake your Missouri statement
  • Last Modified: October 27, 2021
  • Accessibility
  • Disclaimer
  • Disclosures
  • EO/AA/M/F/Veterans/Disability/Sexual Orientation/Gender Identity
  • © 2013 Board of Governors, Missouri State University
  • Contact Information