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College of Business News

"Think Bigger and Bolder"

Fuse program continues to gain momentum

December 20, 2022 by Strategic Communication

A fuse lights a fire, generates a spark and leads to big changes. Likewise, the Missouri State University Ad team started something big in the 2020-2021 academic year by creating a campaign to prevent radicalization, which they called Fuse. “I was really proud of what the students produced,” said Samantha Francka, marketing and communications coordinator for … [Read more...] about Fuse program continues to gain momentum

Filed Under: College of Business, Marketing

COB professor recognized for excellence in mentorship

August 22, 2022 by Meredith A. Gale

Dr. Ismet Anitsal receives award.

Dr. Ismet Anitsal, department head of marketing at Missouri State University, has shown dedication to providing advice and advocacy to new faculty members.  He recently received the Bear Bridge Outstanding Mentoring for Faculty award.   “It’s encouraging to me to be recognized,” Anitsal said. “My hope is more faculty members will join this great program as mentors and … [Read more...] about COB professor recognized for excellence in mentorship

Filed Under: College of Business, Faculty and Staff Spotlight, Marketing Tagged With: Bear Bridge, Dr. Gawon Yun, Dr. Ismet Anistal, Marketing Deparment, mentorship

MSU Ad Team takes second place in elite national competition

August 5, 2022 by Strategic Communication

Fostering a safe community for newly returned veterans was the key focus for Missouri State University Ad Team’s award-winning campaign.  The team’s digital initiative, Caliber Gaming Alliance focused on helping military veterans and young adults find a sense of community and purpose through gaming.  “The team used gaming to promote real-life connections and reduce feelings of … [Read more...] about MSU Ad Team takes second place in elite national competition

Filed Under: Ad Team, College of Business, Marketing

Students honored with annual COB awards

April 25, 2022 by Mary Grace Phillips

Group photo of all award winners

Each spring the College of Business (COB) leadership team including the Dean, Associate Deans, Department Heads and faculty select recipients for the top honors in the College.  Students are selected for awards from a variety of criteria including academic achievement, dedication to the public affairs mission, dedication inside and outside of the classroom, and some awards … [Read more...] about Students honored with annual COB awards

Filed Under: College of Business, Finance and Risk Management, Information Technology and Cybersecurity, Management, Marketing, Merchandising and Fashion Design Department, School of Accountancy, Student Success, Technology & Construction Management Tagged With: 2022, COB Awards, COB Spring Awards

Greenwashing: A harmful trend targeting well-meaning shoppers

April 18, 2022 by Strategic Communication

Want to be more eco-friendly? Let’s start with your shopping habits.  Brands have been greenwashing products for years. This tactic convinces consumers to spend more on similar products in favor of a “green” label.  “Brands started to realize that people care about green products,” said Dr. Jamie Grigsby, assistant professor of marketing at Missouri State University. “But … [Read more...] about Greenwashing: A harmful trend targeting well-meaning shoppers

Filed Under: College of Business, Marketing

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