Katie Sulzner is only a sophomore, but she already has some big accomplishments under her belt, including her own small business. Small business owner Sulzner, a marketing major at Missouri State University, and her friend, Jesse Romano, began their own business to cover the cost of a trip. They began selling earrings, hair scarves and hand-painted jean jackets. They named … [Read more...] about Old jeans, new start, bright future
Marketing research traditionally has been done using quantitative methods, such as group surveying or self-reporting. While these methods provide valuable data, they don’t tell the whole story. Rebecca Rast, assistant professor in the marketing department at Missouri State University, is taking a different approach to this kind of research. She is using facial expression … [Read more...] about Understanding consumers through emotion
Each spring the College of Business (COB) leadership team including the Dean, Associate Deans, Department Heads and faculty select recipients for the top honors in the college. Students are selected for awards from a variety of criteria including academic achievement, dedication to the public affairs mission, dedication inside and outside of the classroom, and some awards … [Read more...] about Students honored at annual Awards Banquet
Missouri State’s FBLA-PBL chapter achieves great success April 23, 2019 by Noah Hendel The Future Business Leaders of America chapter at Missouri State University competed in the FBLA-PBL State Competition on April 13, 2019, after months of preparation. The all-day, college level competition was held at Ozark Technical College’s Lincoln Hall. Over 100 students … [Read more...] about Missouri State’s FBLA-PBL chapter achieves great success
In 2017, Creamer was appointed as a youth-member trustee of America’s Promise Alliance, the nation’s largest network dedicated to improving the lives of children and youth. She is one of just about 40 trustees chosen from around the nation. She holds that role until 2019, and has traveled to Washington, D.C., in that capacity. Joining clubs, finding … [Read more...] about She’s defined herself and found confidence