Save the date! Dean McFlicker, former SVP of Promotional Programming at NBCUniversal, will present in Glass Hall Room 102 from 4-5 p.m on Thursday, April 27. McFlicker’s presentation, “The Producer’s Perspective” demonstrates how techniques from the entertainment industry can be applied to any situation and yield great results. “I’m excited to visit MSU, meet the great … [Read more...] about Dean McFlicker shares his secrets of success
From an objective standpoint, we are living in an unprecedented era of abundance. Yet so many of us are feeling unsatisfied. Why are we seemingly so insatiable? Do you feel that marketing has led to people feeling unsatisfied and not having enough in life? If so, what actions can marketers take to create a world where people feel that they have enough, and they are enough? Can … [Read more...] about How to re-imagine the marketing industry
U.S. News & World Report’s ranking of best university programs recognized Missouri State University’s College of Business (COB) once again. Missouri State’s online bachelor’s degrees in business ranked number 51 in the nation in 2022. COB jumped to number 32 in the new 2023 listing. The boost in ranking can be credited to COB’s college-wide continuous improvement … [Read more...] about MSU online business programs remain on top
Join us in congratulating associate professor of marketing Dr. Josh Coleman on his feature story in the 2023 issue of Mind's Eye magazine. Coleman’s research focuses on how businesses can use philanthropy efforts to tackle social challenges and engage customers. Congratulations Dr. Coleman! The full story is now available online. Excerpt: Social enterprises … [Read more...] about Dr. Josh Coleman featured in Mind’s Eye
A fuse lights a fire, generates a spark and leads to big changes. Likewise, the Missouri State University Ad team started something big in the 2020-2021 academic year by creating a campaign to prevent radicalization, which they called Fuse. “I was really proud of what the students produced,” said Samantha Francka, marketing and communications coordinator for … [Read more...] about Fuse program continues to gain momentum