Each spring the College of Business (COB) leadership team including the Dean, Associate Deans, Department Heads and faculty select recipients for the top honors in the College. Students are selected for awards from a variety of criteria including academic achievement, dedication to the public affairs mission, dedication inside and outside of the classroom, and some awards … [Read more...] about Graduates Honored with Annual College of Business Awards
Community engagement has always been a big factor in Laura Angst-Gartin’s life. She’s dedicated a sizable portion of her life to giving back to others through mission trips around the world, fostering children and establishing a charitable organization of her own. Her experiences in marketing and entrepreneurship have not only helped her achieve success in these efforts, but it … [Read more...] about A Life of Giving Back: Laura Angst-Gartin’s commitment to her community
Katie Sulzner is only a sophomore, but she already has some big accomplishments under her belt, including her own small business. Small business owner Sulzner, a marketing major at Missouri State University, and her friend, Jesse Romano, began their own business to cover the cost of a trip. They began selling earrings, hair scarves and hand-painted jean jackets. They named … [Read more...] about Old jeans, new start, bright future
Marketing research traditionally has been done using quantitative methods, such as group surveying or self-reporting. While these methods provide valuable data, they don’t tell the whole story. Rebecca Rast, assistant professor in the marketing department at Missouri State University, is taking a different approach to this kind of research. She is using facial expression … [Read more...] about Understanding consumers through emotion
Each spring the College of Business (COB) leadership team including the Dean, Associate Deans, Department Heads and faculty select recipients for the top honors in the college. Students are selected for awards from a variety of criteria including academic achievement, dedication to the public affairs mission, dedication inside and outside of the classroom, and some awards … [Read more...] about Students honored at annual Awards Banquet