Artificial intelligence has impacted all industries in different ways, and marketing is no exception. The adoption of AI in marketing is accelerating, bringing profound changes in how businesses target and engage with consumers, and predict their behaviors. “AI is fundamentally reshaping marketing, offering more efficient, personalized and data-driven approaches to … [Read more...] about How AI is transforming marketing
From endless scrolling to dopamine hits of likes and shares, social media has become a double-edged sword in our digital age. While it connects us like never before, it also has the power to consume us, impacting our mental health, productivity and sleep. Dr. Rebecca Rast, assistant marketing professor at Missouri State University, discusses how to identify social media … [Read more...] about Understanding social media addiction
On June 26, 2024, members of the Missouri State University Ad Team showcased their ideas to prevent targeted violence and terrorism at the annual Invent2Prevent (I2P) spring 2024 competition finals in Washington, D.C. Team members Brendan Meng, Jacob Ochoa, Madelyn Ratcliff, Steven Snelson and Macy Williams won second place in the university competition with their C.R.A.N.E. … [Read more...] about MSU’s Ad Team finishes second in prestigious national competition
Join us in congratulating assistant professor of marketing Dr. Jamie Grigsby on her feature story in the 2024 issue of Mind’s Eye magazine. She researches how and why consumers experience narrative transportation (being completely absorbed in a story) through single-image ads depicting movement. Congratulations Dr. Grigsby The full story is now available online. … [Read more...] about Dr. Jamie Grigsby featured in the latest edition of Mind’s Eye
Missouri State University’s Collegiate DECA team proved it was a force to be reckoned with at the Collegiate DECA International Career Development Conference (ICDC) by securing four top 10 awards. The DECA ICDC represents the pinnacle of the DECA year. This year’s collegiate event took place in Austin, Texas, from April 20-23. Students participated in competitive events, … [Read more...] about Achieving excellence at ICDC