Research recognition is not just about publications. It’s about impact. That impact led to six College of Business faculty members receiving endowed appointments. Dr. Daniel Goering, associate professor of management, the Robert W. and Charlotte K. Bitter Endowed Chair Dr. Jamie Grigsby, associate professor of marketing, the David D. Glass Professorship Dr. Megan … [Read more...] about Where research meets values
Join us in congratulating assistant professor of marketing Dr. Jamie Grigsby on her feature story in the 2024 issue of Mind’s Eye magazine. She researches how and why consumers experience narrative transportation (being completely absorbed in a story) through single-image ads depicting movement. Congratulations Dr. Grigsby The full story is now available online. … [Read more...] about Dr. Jamie Grigsby featured in the latest edition of Mind’s Eye