Marketing research traditionally has been done using quantitative methods, such as group surveying or self-reporting. While these methods provide valuable data, they don’t tell the whole story. Rebecca Rast, assistant professor in the marketing department at Missouri State University, is taking a different approach to this kind of research. She is using facial expression … [Read more...] about Understanding consumers through emotion
The IMA Case Competition provides an opportunity for students to interpret, analyze, evaluate, synthesize and communicate a solution to a management accounting problem. Michael Hammond, senior instructor of accounting, and the late Dr. Craig Keller, former associate professor of accounting, wrote the case study used for the 2019 competition. The case served as a tribute … [Read more...] about Case study reaches international heights
This Spring, several College of Business Faculty and Staff were recognized for their dedication inside and outside the classroom. The following were recognized: Faculty Awards Jennifer Lowenthal-Hershey, Instructor in the Management and Information Technology Department, will receive one of two Faculty Service Learning Awards from the Citizenship and Service Learning … [Read more...] about COB Faculty recognized with College and University awards
Making money do the work Good fortune, prosperity, karma, family and happiness: These traditional Asian values are core to Dr. C. Edward Chang, professor of finance. In his view, money may be related to each of these, whether it’s by selecting the right investments, saving money, giving generously or living comfortably into retirement. These values inform how … [Read more...] about Dr. C. Edward Chang featured in Mind’s Eye
Congratulations to Dr. Barry Cobb! His work is being featured in the university’s 2018 edition of Mind’s Eye. Here’s a sneak peek at the story: Whether at the grocery store, a holiday party or a warehouse sale, you have probably seen bins, crates, kegs and pallets laying around. Known as returnable transport items (RTIs), these unsung heroes of the supply chain allow … [Read more...] about Dr. Barry Cobb featured in Mind’s Eye