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College of Business News

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Student Success

July 10, 2013 by Melissa Price

Ad team wins national marketing competition Missouri State University’s Ad Team beat out six universities to claim first place in the national AT&T Campus Marketing Challenge, a competition for the best AT&T marketing and research campaign targeting college students. The Ad Team is part of a marketing class and operates similar to an advertising agency under the … [Read more...] about Student Success

Filed Under: College of Business Tagged With: AdTeam, COB, Marketing Department, Student Sucess

Advanced Selling Scenario Competition Features Cintas

May 8, 2013 by Brian Johnston

The only way a student can learn about the high-stress, high-stakes environment of sales is by living it. For this reason, Dr. Allen Schaefer of the Marketing Department incorporates at least two role-playing competitions in his Advanced Selling course each semester. In the past, Schaefer has worked with such high-profile companies as Northwestern Mutual and Frito Lay to … [Read more...] about Advanced Selling Scenario Competition Features Cintas

Filed Under: College of Business Tagged With: Advanced Selling, Allen Schaefer, COB, Marketing Department

Journal of Business Research Award Received by Ron Coulter

January 18, 2013 by Melissa Price

Ron Coulter, Professor and Department Head of the Missouri State University Marketing Department, received an Outstanding Reviewer Award-Marketing Area from the Journal of Business Research. The award was presented at the Society for Marketing Advances meeting in Orlando, Florida on November 2, 2012. The Journal of Business Research is published by Elsevier Publishing and is … [Read more...] about Journal of Business Research Award Received by Ron Coulter

Filed Under: College of Business Tagged With: COB, College of Business, marketing, Marketing Department, Ron Coulter

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