The Missouri State University American Marketing Association (MSU AMA) student chapter has proven once again that dedication and hard work yield remarkable results. Dr. Jenifer Skiba, Associate Professor of the Marketing Department, shared the exciting news following the AMA International Collegiate Conference, where the chapter showcased outstanding achievements across various competitions and categories.

Dr. Skiba expressed immense pride in the team’s growth and accomplishments over the past year. Although membership was down to 2 students post COVID, the chapter now boasts nearly 40 members. The conference served as a platform to highlight the chapter’s excellence in multiple areas. Notably, they secured second place in the Website Design Competition, marking a significant milestone for the chapter. Additionally, their social impact and recruitment videos received Outstanding Mentions, placing them among the top 10 competitors in each category.

In the Functional Awards segment, which evaluates chapters based on six key areas, AMA Missouri State University excelled, being recognized as outstanding in Fundraising, Communication, and Chapter Planning. Dr. Skiba revealed that the chapter exceeded expectations by achieving excellence in five out of six categories, positioning them as contenders for the prestigious top 25 chapter designation.

The success story continued with Joshua Combs, a student from the chapter, earning an honorable mention in the highly competitive Perfect Pitch competition, showcasing his exceptional skills among over 500 participants.

Beyond the competitions, the chapter had the honor of hosting a session at the conference, demonstrating their commitment to collaboration and innovation. The “Agency Networking Blitz” proved to be a resounding success, attracting students from 17 universities and receiving praise from attendees, including representatives from esteemed institutions like Florida State University.

Moreover, the chapter had the privilege of hosting Bennie Johnson, CEO of AMA, for a memorable dinner, fostering valuable connections and learning opportunities for the students.

Stay tuned for more updates and achievements from AMA Missouri State University as they continue to redefine success and make their mark in the world of marketing!