Join us in congratulating associate professor of marketing Dr. Josh Coleman on his feature story in the 2023 issue of Mind's Eye magazine. Coleman’s research focuses on how businesses can use philanthropy efforts to tackle social challenges and engage customers. Congratulations Dr. Coleman! The full story is now available online. Excerpt: Social enterprises … [Read more...] about Dr. Josh Coleman featured in Mind’s Eye magazine
Dr. Wesley Friske has recently been published in high quality research publications, including his recent work in Journal of the Academy of Marketing Science (JAMS). Dr. Wesley Friske's recent research speaks on sustainability reports and greenwashing in marketing. According to Dr. Friske, "Sustainability reports are popular marketing communications tools, but given the … [Read more...] about Congratulating Marketing Department Associate Professor, Dr. Wesley Friske, on Recent Research Publications
Dr. Jackson Li, has made several research accomplishments in high quality academic journals. For example, he has recently been publishing in Production and Operations Management (ABDC [Australian Business Deans] Ranking: A*), Decision Sciences (ABDC Ranking: A*), and International Journal of Production Economics (ABDC Ranking: A) among others. Dr. Jackson Li's overall research … [Read more...] about Congratulating Marketing Department Assistant Professor, Dr. Jackson Li, on Recent Research Publications
In the latest Marketing Department Research Workshop VIII, Dr. Haiying Yang presented “The Role of Live-Streaming Commerce” The overall research serves to investigate how a supplier responds to the fast-growing live-streaming commerce and if a supplier should collaborate with key opinion leaders (KOLs). In the abstract, Dr. Haiying Yang explains: "Live-streaming … [Read more...] about Congratulating Marketing Department Assistant Professor, Dr. Haiying Yang, on “The Role of Live-Streaming Commerce” Supply Chain Research
In the latest Marketing Department Research Workshop VII, Dr. John Galvan presented “Sales Technology: A Three-part Multimethod Approach to Examining Sales-stacks” The overall research serves as a guidance for future sales-stack technology. In the abstract, Dr. Galvan explains: "Salespeople depend on sales-related technologies to make themselves more efficient and … [Read more...] about Congratulating MKT Department Assistant Professor, Dr. John Galvan, on “Sales Technology” Research