The BEAR BRIDGE Outstanding Mentoring Award is offered to a tenured professor or faculty, and is selected by the Provost Fellow for Faculty Development and the Deputy Provost. Dr. Ismet Anitsal was nominated for the 2021-2022 award based on exceptional mentoring to junior faculty during the tenure track process. He received a commemorative plaque during the meeting of the All … [Read more...] about Marketing Department Head, Dr. Ismet Anitsal, Receives “Outstanding Mentoring for Faculty” Award
We are dedicating this week's #FacultyFriday to Dr. Jamie Grigsby! Over the past summer, she's published her research in the Journal of Advertising, the Journal of Consumer Behaviour, and with the help of Marketing Professor, Dr. Jenifer Skiba, the Journal of Interactive Advertising. Congratulations, Dr. Grigsby. You may find the articles, along with their respective … [Read more...] about “A Picture’s Worth a Thousand Words” Marketing Professor, Dr. Jamie Grigsby, Conducts Cutting-Edge Research on Advertising and Consumer Behavior
The MSU Foundation Donor Relations study was conducted by Dr. Josh Coleman and the following student candidates: Garrett Greenfield and Zack Faulkner. The purpose of the survey was to provide insights about Missouri State Foundation donors and their: Perceptions of the Foundation and its conduct, Motivations for donating to the Foundation, and Recommendations for the … [Read more...] about Associate Professor of Marketing, Dr. Josh Coleman, leads MSU Foundation Survey
The Marketing Department hosts a retirement reception for Dr. Allen Schaefer on Wednesday, May 5. Dr Allen Schaefer has worked for Missouri State University as a professor of marketing for 32 years — having included 6 years of industry experience before his doctorate, would be altogether 38 years. Dr. Allen Schaefer has his Ph.D. from Oklahoma State University (1992), and his … [Read more...] about Marketing Department hosts Retirement Reception for Dr. Allen Schaefer
Friday, April 22 is Earth Day. Want to be more eco-friendly? Let’s start with your shopping habits. Brands have been greenwashing products for years. This tactic convinces consumers to spend more on similar products in favor of a “green” label. “Brands started to realize that people care about green products,” said Dr. Jamie Grigsby, assistant professor of marketing at … [Read more...] about Greenwashing: A harmful trend targeting well-meaning shoppers