From endless scrolling to dopamine hits of likes and shares, social media has become a double-edged sword in our digital age. While it connects us like never before, it also has the power to consume us, impacting our mental health, productivity and sleep. Dr. Rebecca Rast, assistant marketing professor at Missouri State University, discusses how to identify social media … [Read more...] about Understanding social media addiction
This past weekend, the Missouri State University campus and the Springfield community came together for a day filled with excitement, camaraderie, and most importantly, hope. The 11th annual MSU Hope on Wheels Car Show, organized by the Missouri State University American Marketing Association (AMA) in partnership with Convoy of Hope, was a resounding success, leaving a lasting … [Read more...] about MSU AMA Ignites Hope: Recap of the 11th Annual MSU Hope on Wheels Car Show
Written by: Noe Moreno On April 11th, 2024, College of Business Marketing Department Graduate Assistant Ahmed Amjad presented his research findings at the Institute for Global Business Research Spring 2024 Conference. Ahmed’s research paper, “Understanding Influencer Marketing and Power of Influencers: Key Insights on Challenges, Metrics, and Realities”, was co-authored with … [Read more...] about Ahmed Amjad – Marketing Department GA presents his research at the Institute for Global Business Research Spring 2024 Conference
Embarking on a journey of discovery and learning, students at Missouri State University's Supply Chain Management program had the extraordinary opportunity to participate in David Hammons' Study Abroad program. Led by David Hammons, Senior Instructor of Supply Chain Management, this immersive experience took students on a captivating exploration of global trade practices and … [Read more...] about Exploring Global Trade and Culture: The David Hammons Study Abroad Experience
Dr. Wesley Friske, an Associate Professor in the Marketing Department, has made significant contributions to the fields of innovation and macromarketing. Let's take a closer look at his impactful research and its implications in these two diverse fields. 1. Innovation: Dr. Friske's research investigates why organizations adopt entrepreneurial approaches to innovation and … [Read more...] about Exploring Innovation and Macromarketing: Dr. Wesley Friske’s Research Journey