Growing up on a farm in St. Joseph, MO, Dr. Linda Pettijohn never expected to teach at a university, much less universities in Missouri, Louisiana, Illinois and Florida. During her time at Missouri State University, she played a large role in the development of Business Career Day and the Marketing Yourself class. Pettijohn was recently recognized on the Missouri State … [Read more...] about Dr. Linda Pettijohn Recognized on Missouri State’s Wall of Fame
Marketing research traditionally has been done using quantitative methods, such as group surveying or self-reporting. While these methods provide valuable data, they don’t tell the whole story. Rebecca Rast Rebecca Rast, assistant professor in the marketing department at Missouri State University, is taking a different approach to this kind of research. She is using facial … [Read more...] about Understanding consumers through emotion
The Marketing Department at Missouri State University’s College of Business welcomes three new faculty and staff this semester—Dr. İsmet Anıtsal as Department Head, Dr. Jamie Grigsby as Assistant Professor and Peggy Kahre as Administrative Assistant II. Dr. İsmet Anıtsal Dr. Anıtsal joins the department from Tennessee Tech University, where he taught courses in both marketing … [Read more...] about Marketing Department Welcomes Three New Faculty and Staff
An estimated 180 classes, more than 6,000 office hours, countless relationships, and 11 championships with the nationally recognized organization she advised, AdTeam…that is the impact Dr. Melissa Burnett has had on the Marketing Department at Missouri State University. She retires after 30 years as a faculty member, but her legacy will live on for many years to … [Read more...] about Leaving a Legacy: Melissa Burnett Reflects After 30 Years at MSU
For instructor Carly Pierson, marketing is much more than just a subject she teaches in class. As a result of the combined knowledge gained from coursework and real-world experience, this marketing instructor aims to provide students with unique and relevant examples to aid their learning. Carly’s journey at Missouri State University began as a student. She first arrived on … [Read more...] about Carly Pierson: Marketing Comes Full Circle