As the spring 2020 semester comes to a close, several faculty members in the Marketing Department were recognized for their accomplishments and contributions to Missouri State University and the College of Business. We would like to take a moment to recognize these faculty for their accomplishments and achievements. Dr. Allen Schaefer received the 30 Years of Service Award … [Read more...] about Marketing Department faculty are recognized by Missouri State for their accomplishments
Sherry Cook has brought her expertise and knowledge to the Missouri State University Marketing Department for more than 25 years. In and out of the classroom, she has dedicated herself to her students, peers and community. At the end of summer 2020, Cook will retire from Missouri State and pursue other personal projects, but her contributions to the university will be … [Read more...] about Marketing Maven: Sherry Cook looks back on 40 years with Missouri State
Growing up on a farm in St. Joseph, MO, Dr. Linda Pettijohn never expected to teach at a university, much less universities in Missouri, Louisiana, Illinois and Florida. During her time at Missouri State University, she played a large role in the development of Business Career Day and the Marketing Yourself class. Pettijohn was recently recognized on the Missouri State … [Read more...] about Dr. Linda Pettijohn Recognized on Missouri State’s Wall of Fame
Marketing research traditionally has been done using quantitative methods, such as group surveying or self-reporting. While these methods provide valuable data, they don’t tell the whole story. Rebecca Rast Rebecca Rast, assistant professor in the marketing department at Missouri State University, is taking a different approach to this kind of research. She is using facial … [Read more...] about Understanding consumers through emotion
The Marketing Department at Missouri State University’s College of Business welcomes three new faculty and staff this semester—Dr. İsmet Anıtsal as Department Head, Dr. Jamie Grigsby as Assistant Professor and Peggy Kahre as Administrative Assistant II. Dr. İsmet Anıtsal Dr. Anıtsal joins the department from Tennessee Tech University, where he taught courses in both marketing … [Read more...] about Marketing Department Welcomes Three New Faculty and Staff