For members of Future Business Leaders of America – Phi Beta Lambda (FBLA-PBL) at Missouri State University, 2020 has been a year full of challenges and opportunities. With the rise of COVID-19, all events and competitions were moved to an to an online format. They adapted and ultimately succeeded in an everchanging environment under the leadership of marketing department … [Read more...] about FBLA-PBL at Missouri State celebrates National Leadership Experience accomplishments
As the spring 2020 semester comes to a close, several faculty members in the Marketing Department were recognized for their accomplishments and contributions to Missouri State University and the College of Business. We would like to take a moment to recognize these faculty for their accomplishments and achievements. Dr. Allen Schaefer received the 30 Years of Service Award … [Read more...] about Marketing Department faculty are recognized by Missouri State for their accomplishments
Sherry Cook has brought her expertise and knowledge to the Missouri State University Marketing Department for more than 25 years. In and out of the classroom, she has dedicated herself to her students, peers and community. At the end of summer 2020, Cook will retire from Missouri State and pursue other personal projects, but her contributions to the university will be … [Read more...] about Marketing Maven: Sherry Cook looks back on 40 years with Missouri State
Growing up on a farm in St. Joseph, MO, Dr. Linda Pettijohn never expected to teach at a university, much less universities in Missouri, Louisiana, Illinois and Florida. During her time at Missouri State University, she played a large role in the development of Business Career Day and the Marketing Yourself class. Pettijohn was recently recognized on the Missouri State … [Read more...] about Dr. Linda Pettijohn Recognized on Missouri State’s Wall of Fame
Marketing research traditionally has been done using quantitative methods, such as group surveying or self-reporting. While these methods provide valuable data, they don’t tell the whole story. Rebecca Rast Rebecca Rast, assistant professor in the marketing department at Missouri State University, is taking a different approach to this kind of research. She is using facial … [Read more...] about Understanding consumers through emotion