The Marketing Department hosts a retirement reception for Dr. Allen Schaefer on Wednesday, May 5. Dr Allen Schaefer has worked for Missouri State University as a professor of marketing for 32 years — having included 6 years of industry experience before his doctorate, would be altogether 38 years. Dr. Allen Schaefer has his Ph.D. from Oklahoma State University (1992), and his … [Read more...] about Marketing Department hosts Retirement Reception for Dr. Allen Schaefer
Friday, April 22 is Earth Day. Want to be more eco-friendly? Let’s start with your shopping habits. Brands have been greenwashing products for years. This tactic convinces consumers to spend more on similar products in favor of a “green” label. “Brands started to realize that people care about green products,” said Dr. Jamie Grigsby, assistant professor of marketing at … [Read more...] about Greenwashing: A harmful trend targeting well-meaning shoppers
Congratulating Dr. Jenifer Skiba on receiving the AMA (American Marketing Association) Award! Dr. Skiba is an Assistant Professor of Marketing and a Faculty Advisor for the Missouri State University American Marketing Association (AMA) Student Chapter. She has received the Hugh G. Wales Award for Outstanding Faculty Advisors presented by the AMA. Each year the association … [Read more...] about Assistant Marketing Professor, Dr. Jenifer Skiba, receives AMA (American Marketing Association) Award
Dr. Gawon Yun presented “Does Location Really Matter? Reshoring in the Context of Medical Device and Pharmaceutical Manufacturing” in the Marketing Department Research Workshop VI. Does Location Really Matter? Reshoring in the Context of Medical Device and Pharmaceutical Manufacturing Abstract: Firms have increasingly offshored manufacturing to foreign countries in the past … [Read more...] about Congratulating Marketing Department Professor, Dr. Gawon Yun, on her research presentation “Does Location Really Matter?
Senior Marketing Instructor, Courtney T. Pham has recently been published on the Journal of Strategy and Management! According to Cabell’s International, the acceptance rate of this journal is 10-11% admittance. Her research titled "Motives for corporate philanthropy and charitable causes supported" examines how the inferred motives for corporate philanthropy relate to the … [Read more...] about Congratulating Senior Marketing Instructor, Courtney T. Pham, on her latest published research