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Marketing News

Principles of Marketing class welcomes two guest speakers

December 3, 2019 by Noah Hendel

Students watching guest speaker

Instructor Carly Pierson’s Principles of Marketing course recently welcomed two guest speakers to class—Seth Kitchen, founder of Collaboarator, and Jason Klein, founder of Logic Forte. Both speakers shared their marketing insight, including how they utilized distinctive resources to shape their strategy. Seth Kitchen created his online company in April 2019 as a full-time … [Read more...] about Principles of Marketing class welcomes two guest speakers

Filed Under: Classroom Highlights, Student Opportunities Tagged With: classroom, Collaboarator, digital marketing, Guest Speaker, Jason Klein, Logic Forte, Marketing, Principles of Marketing, Seth Kitchen

Delta Sigma Pi chapter receives Gateway Region Outstanding Professional Activities Award

November 12, 2019 by Noah Hendel

The Kappa Omicron Chapter of Delta Sigma Pi Professional Business Fraternity from Missouri State University received the Gateway Region Outstanding Professional Activities Award for a Collegiate Chapter. Awards were presented at the fraternity’s biennial national convention, Grand Chapter Congress (GCC), in August. Winning this award is a testament to the chapter’s overall … [Read more...] about Delta Sigma Pi chapter receives Gateway Region Outstanding Professional Activities Award

Filed Under: Student Accomplishments Tagged With: awards and recognition, business, Delta Sigma Pi, Marketing

New research: Cross-cultural study on the use of celebrity endorsers

November 7, 2019 by Noah Hendel

Missouri State Marketing faculty Dr. Christina Simmers and Dr. Ron Clark published a cross-cultural study that examines several issues related to the use of celebrity endorsers. The study reviews cross-national differences between the US and China in the ability of celebrities to endorse multiple products based on a combination of source characteristics (such as expertise, … [Read more...] about New research: Cross-cultural study on the use of celebrity endorsers

Filed Under: Faculty Research Tagged With: advertising, celebrity endorsers, China, cross-cultural, Faculty Research, Marketing, source attractiveness

Dr. Linda Pettijohn Recognized on Missouri State’s Wall of Fame

October 31, 2019 by Noah Hendel

Growing up on a farm in St. Joseph, MO, Dr. Linda Pettijohn never expected to teach at a university, much less universities in Missouri, Louisiana, Illinois and Florida. During her time at Missouri State University, she played a large role in the development of Business Career Day and the Marketing Yourself class. Pettijohn was recently recognized on the Missouri State … [Read more...] about Dr. Linda Pettijohn Recognized on Missouri State’s Wall of Fame

Filed Under: Accomplishments, Alumni Accomplishments, Faculty Accomplishments, News Tagged With: awards and recognition, exceptional faculty, Linda Pettijohn, Marketing Yourself, Missouri State Marketing Department, Wall of Fame

Marketing Department Welcomes Three New Faculty and Staff

September 12, 2019 by Noah Hendel

Three new faculty and staff join Marketing Department.

The Marketing Department at Missouri State University’s College of Business welcomes three new faculty and staff this semester—Dr. İsmet Anıtsal as Department Head, Dr. Jamie Grigsby as Assistant Professor and Peggy Kahre as Administrative Assistant II. Dr. İsmet Anıtsal Dr. Anıtsal joins the department from Tennessee Tech University, where he taught courses in both marketing … [Read more...] about Marketing Department Welcomes Three New Faculty and Staff

Filed Under: Faculty Accomplishments, News Tagged With: exceptional faculty, Faculty and Staff, Marketing, Marketing Department

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