Web Strategy and Development Blog

Recap: 2016 Public Affairs Convocation on social media

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Sonia Nazario, Pulitzer Prize winning journalist and author of Enrique’s Journey, recently spoke to the Missouri State and Springfield communities about her life, career and thoughts on the complex issues surrounding immigration.

The conversation extended to social media, where attendees shared their reactions on Facebook, Twitter and Instagram.

Selected social media posts

Social Media Kit: Public Affairs Convocation 2015

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Author Wes Moore, who will speak at Missouri State on Oct. 20, 2015Examining expectations

“The chilling truth is that his story could have been mine. And the tragedy is that my story could have been his, ” says Wes Moore.

His best-selling book, “The Other Wes Moore,” reflects on his youth and that of another man who shares his name. While they grew up in similar circumstances, their adult lives are remarkably different. Moore’s book chronicles their journeys and choices; it’s intended to spark discussion about the influences and expectations that shape young people.

In addition to being a best-selling author, Moore is a youth advocate, veteran and founder of BridgeEdU, which provides support to students as they begin their college careers. He will share his journey during this semester’s Public Affairs Convocation.

Key details

Share the story

Help us spread the word about this event to the Missouri State and local communities by sharing it on social media. If you attend this event, we want to hear about your experience!

We encourage you to join the online conversation during the Public Affairs Convocation by posting about it on Facebook, Twitter or Instagram and tagging your posts with the official Missouri State Public Affairs hashtag: #CitizenBear

Make your post social media savvy

Photos

The following photos are available for your use:

Sample tweets

  • Author, veteran, youth advocate @WesMoore1 speaks on expectations and empowerment at the Public Affairs Convocation, 10/20 bit.ly/1Pb9WBK
  • “His story could have been mine, and the tragedy is that my story could have been his.” @WesMoore1 speaks on 10/20: bit.ly/1Pb9WBK
  • Author Wes Moore shares his story with #SGF at this free lecture: bit.ly/1Pb9WBK #CitizenBear

Sample Facebook posts

These sample posts provide content recommendations based on our best practice tips for making the most of Facebook’s sharing features.

The Other Wes Moore, which is Missouri State's 2015 Common ReaderExample 1

  • Post: Author Wes Moore shares his story of one name, two boys and two very different fates, Oct. 20.
  • URL: bit.ly/1GEF5FT
  • URL custom text: Free Public Affairs Convocation

Example 2

 

 

 

Social Media Kit: Public Affairs Convocation

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Compassion + courage

As a kid growing up in Missouri, Eric Greitens loved “choose your own adventure” style stories. When he went to college, he resolved to make his life an adventure of his own choosing.

His passport stamps comprise a list of geopolitical hotspots: China, Bosnia, Rwanda, Iraq, Bolivia, Afghanistan. His roles in these places have been diverse: teacher, aid worker, Navy SEAL, documentarian. And through his experiences, he realized “that it is within our power, and that the world requires of us — of every one of us — that we be both good and strong in order to love and protect,” an understanding he details in this year’s Common Reader, The Heart and the Fist.

Eric Greitens will share his journey during this semester’s Public Affairs Convocation.

Key details

  • What: Public Affairs Convocation
  • When: 7 p.m., Oct. 28, 2014
  • Where: Juanita K. Hammons Hall for the Performing Arts 
  • Who: Eric Greitens — author, humanitarian, veteran and founder of nonprofit The Mission Continues
  • Tickets: This event is free and open to the public; tickets are required. Tickets are available at the box offices of Hammons Hall, JQH Arena and Plaster Student Union
  • Sponsor: Public Affairs

Share the story

Help us spread the word about this event to the Missouri State and local communities by sharing it on social media. If you attend this event, we want to hear about your experience!

We encourage you to join the online conversation during the Public Affairs Convocation by posting about it on Facebook, Twitter or Instagram and tagging your posts with the official Missouri State Public Affairs hashtag: #CitizenBear

Make your post social media savvy

Photos

Detail of Eric Greitens' book reads: "I focused on changing one life at a time."

Eric Greitens book, The Heart and the Fist

Eric Greitens

 

Sample tweets

  • Author, humanitarian, former Navy SEAL @EricGreitens speaks on courage and caring at the Public Affairs Convocation, 10/28 bit.ly/1v4szwi
  • “Without courage compassion falters, and without compassion courage has no direction.” Hear more from @EricGreitens on 10/28: bit.ly/1v4szwi
  • “If we really care about people, we have to be willing to protect them.” Veteran, humanitarian @EricGreitens speaks on 10/28: bit.ly/1v4szwi
  • Public Affairs Convocation on 10/28 explores the intersection of strength and compassion bit.ly/1v4szwi #CitizenBear
  • Eric Greitens on courage and compassion in a complicated world- Free Public Affairs lecture Oct. 28 bit.ly/1v4szwi #CitizenBear #SGF

Review our steps for turning a link into a tweet.

Sample Facebook posts

These sample posts provide content recommendations based on our best practice tips for making the most of Facebook’s sharing features.

Example 1

  • Post: Author Eric Greitens shares what he’s learned about having courage and compassion in a complicated world, Oct. 28.
  • URL: bit.ly/11fHk4a
  • URL custom text: Free Public Affairs Convocation

Example 2

(Share with photo)

Eric Greitens book, The Heart and the Fist

  • Post: Hear author Eric Greitens speak on his experiences in Iraq, Bosnia, Rwanda and more, Oct. 28.
  • URL: bit.ly/11fHk4a

 

 

Airport ad welcomes keynote speaker for Collaborative Diversity Conference

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On April 15, 2013, one of the digital advertisements at the Springfield-Branson National Airport was changed to the following video. It will run through April 19, 2013, when the Collaborative Diversity Conference concludes.

[youTubeVideo url=”https://www.youtube.com/watch?v=7TVpBufGias” width=”620″ height=”378″]

This was a special opportunity ad to welcome the Collaborative Diversity Conference keynote speaker, Tim Wise, who is traveling through the airport.

Background information

The goal of the ads is to provide name recognition for the University and invite travelers to engage with the University. The ads run at baggage claim and the meeter/greeter area. Ad space was purchased through June 30, 2013. At this time, we do not plan to renew the ad space for another year.

Video production credits

  • Chris Austin, web designer in the office of web and new media, designed all of the text and images used in the videos.
  • Tyler Beck, videographer in the office of web and new media, created and edited the video animations.

If you are interested in having our office produce a video for your University unit or department, please visit our Video Services page for more information.

Airport ads feature Public Affairs Conference, IDEA Commons

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On Jan. 7, 2013, the digital advertisements at the Springfield-Branson National Airport were changed to the following videos. They will run through April.

[youTubeVideo url=”https://www.youtube.com/watch?v=jSpgInD3zf8″]
[youTubeVideo url=”https://www.youtube.com/watch?v=et8soxn8JoE”]

Background information

The goal of the ads is to provide name recognition for the University and invite travelers to engage with the University. The ads run at baggage claim and the meeter/greeter area. Ad space was purchased through June 30, 2013.

Video production credits

  • Chris Austin, web designer in the office of web and new media, designed all of the text and images used in the videos.
  • Tyler Beck, videographer in the office of web and new media, created and edited the video animations.

If you are interested in having our office produce a video for your University unit or department, please visit our Video Services page for more information.