Web Strategy and Development Blog

Social media kit: Fourth annual Missouri Public Affairs Hall of Fame

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The state of Missouri will soon be honoring some of its finest citizens for their outstanding work for the betterment of others through the Missouri Public Affairs Hall of Fame.

The fourth class of honorees in the Hall of Fame — Maxine Clark, Langston Hughes, Judith Rowland, Hal Donaldson and Ann Covington — are set for induction on April 7, 2017. The induction ceremony and banquet is open to the public, but guests must purchase tickets to attend.

You can show your support for these outstanding individuals by spreading the word about the Missouri Public Affairs Hall of Fame and its honorees.

Key details:

What: Missouri Public Affairs Hall of Fame dinner and induction ceremony

When: April 7, 2017, 6-8 p.m.

Where: White River Conference Center in Springfield, Missouri

Who: The dinner and induction ceremony is open to the public, but guests must purchase tickets to attend. The honorees set for induction into the Hall of Fame are Maxine Clark, Langston Hughes, Judith Rowland, Hal Donaldson and Ann Covington.

Tickets: $40 per person. You can purchase tickets online.

Share your story

Help us spread the word about the Missouri Public Affairs Hall of Fame through social media.

We encourage you to join the online conversation about the Hall of Fame by posting about it on Facebook, Twitter or Instagram and tagging your posts with the official hashtag: #ShowMeCitizens

Make your post social media savvy

  • Tag the post with the official Missouri Public Affairs Hall of Fame hashtag: #ShowMeCitizens.
  • If applicable, tag the post with the Springfield, Missouri, hashtag: #SGF.
  • If you would like to provide a link for more information on the event, please link to: http://bit.ly/2jHOF2017.
  • On Facebook, tag when applicable Global Citizen or Convoy of Hope .
  • On Twitter, tag @ChiefExecBear (Maxine Clark), @ConvoyofHope, @HalDonaldson, @GlblCtzn, or @JudithJRowland when applicable.
  • Boost your post by including a photo.

Photos

The following photos are available for your use:

Landscape crop

Square crop

 

Sample social media posts

Sample tweets:

MO Public Affairs HOF honors @ChiefExecBear founder of @buildabear & advocate of women entrepreneurs http://bit.ly/ClarkHOF #ShowMeCitizens

MO Public Affairs HOF honors @HalDonaldson president of @ConvoyofHope world aid organization http://bit.ly/2HalHOF #ShowMeCitizens

MO Public Affairs HOF honors Langston Hughes, first African-American who made a living as a writer. http://bit.ly/2HughesHOF #ShowMeCitizens

MO Public Affairs HOF honors first female MO State Supreme Court Justice Ann Covington http://bit.ly/2CovigtonHOF #ShowMeCitizens

MO Public Affairs Hall of Fame honors @MarooNation alumna @JudithJRowland & her work with @GlblCtzn http://bit.ly/2RowlandHOF #ShowMeCitizens

Review our steps for turning a link into a tweet.

Sample Facebook posts:

Sharing about the Missouri Public Affairs Hall of Fame on Facebook allows for some additional customization. The sample posts below provide content recommendations based on our best practice tips for optimizing link sharing on Facebook.

Example 1

  • Post text: Join fellow Missourians in honoring five outstanding #ShowMeCitizens at the Missouri Public Affairs Hall of Fame April 7, as we induct Maxine Clark, Langston Hughes, Judith Rowland, Hal Donaldson and Ann Covington.

URL: http://bit.ly/2jHOF2017

Example 2

URL: http://bit.ly/2RowlandHOF

Example 3

  • Post text: Celebrate the induction of Ann Covington into the Missouri Public Affairs Hall of Fame on April 7. Covington is the the first female Supreme Court Justice in the state of Missouri.

URL: http://bit.ly/2CovigtonHOF

Example 4

  • Post text: Join the Missouri Public Affairs Hall of Fame in recognizing Hal Donaldson for his work with Convoy of Hope in providing emergency relief to people around the globe. #ShowMeCitizen

URL: http://bit.ly/2HalHOF

Example 5

  • Post text: #ShowMeCitizen Maxine Clark, founder of Build-A-Bear, uses her work to help advocate for female entrepreneurs. Help us recognize her work at the Missouri Public Affairs Hall of Fame on April 7.

URL: http://bit.ly/ClarkHOF

Example 6

  • Post text: Celebrate the life and work of Langston Hughes as he is inducted into the Missouri Public Affairs Hall of Fame on April 7. He was the first African-American to earn a living as a professional writer.

URL: http://bit.ly/2HughesHOF

Recap: 2016 Public Affairs Convocation on social media

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Sonia Nazario, Pulitzer Prize winning journalist and author of Enrique’s Journey, recently spoke to the Missouri State and Springfield communities about her life, career and thoughts on the complex issues surrounding immigration.

The conversation extended to social media, where attendees shared their reactions on Facebook, Twitter and Instagram.

Selected social media posts

Social Media Kit: Public Affairs Week 2016

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Public Affairs Week is an annual, week-long event that is designed for students and consists of a series of presentations and special events that relate to the year’s public affairs theme – Life, Liberty and the Pursuit of Happiness: Perspectives on Self-Government.

Key details

  • What: Public Affairs Week
  • When: Sept. 12-19, 2016
  • Where: Various locations on campus
  • Who: Various speakers and presenters
  • Free and open to the public

Share your story

Help us discuss Public Affairs Week with the Missouri State and local communities by sharing it on social media. If you attend the event, we want to hear about your experience. We encourage you to join the online conversation during the week by posting about it on Facebook or Twitter and tagging your posts with the official hashtag: #CitizenBear. Posts with the #CitizenBear hashtag will be pulled to the #CitizenBear Tagboard.

Make your post social media savvy

  • Tag your posts with the official Public Affairs Week hashtag, #CitizenBear
  • Tag Missouri State University on Facebook or @missouristate or @MoStatePA on Twitter
  • Tag your posts with the Springfield, Missouri hashtag: #SGF
  • Provide a link for more information on the event at http://publicaffairs.missouristate.edu/paw/
  • When you post to Facebook and Twitter, boost your status update by including a photo or video
  • Nothing beats a first-hand perspective. If you attend Public Affairs Week, share a memorable photo from or quote about your experience

Visual assets

Video

Facebook Photos

FB4 Students volunteering Public Affairs avenue of flags Students volunteering

Twitter Photos

CitizenBear Volunteers CitizenBear VolunteersCitizenBear Volunteers PAWTw4

GIFs

service2 service3 CitizenBear Volunteers

Sample social media posts

The tweets listed below provide shortened links that direct to pages appropriate for each individual post, and are intended to be paired with any of the images above. Facebook posts allow for more flexibility in length.

Sample tweets

  • Become a #CitizenBear at the @MoStatePA Week. http://bit.ly/1Ul6Kaf
  • If you haven’t registered to vote, you can during @MoStatePA Week. http://bit.ly/1Ul7xbe #CitizenBear
  • Explore democracy-related issues in #SGF at this @MoStatePA Week conference. http://bit.ly/2c600d9 #CitizenBear
  • Build healthy communities. Find out how at the @MoStatePA Week Hunger Banquet. http://bit.ly/2bTxj4F #CitizenBear
  • As part of @MoStatePA Week, join the engaging and social MSU Talks session. http://bit.ly/2bzALmP #CitizenBear

Sample Facebook posts

Sharing about Public Affairs Week on Facebook allows for some additional customization. The sample posts provide content recommendations based on our best practice tips for optimizing link sharing on Facebook.

Example 1

  • URL: http://publicaffairs.missouristate.edu/paw/
  • Headline: Become a #CitizenBear during Public Affairs Week
  • Long text content: Expand your understanding of the public affairs theme during this student-organized week of activities.
  • Short text content: Highlights include the Hunger Banquet, MSU Talks and the Civic Engagement Conference.

Example 2

PAWTw4

Learn how to become a #CitizenBear during Public Affairs Week. See the lineup of events: http://publicaffairs.missouristate.edu/paw/Schedule.htm

Public Affairs Conference 2016 Digital Recap

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The 2016 Public Affairs Conference centered on health-related topics, but not just of the physical variety. The conference theme — Building Healthy Communities: Mind, Body and Spirit — encompassed the annual four-day event featuring keynote presentations, panel discussions and special events on the Springfield campus of Missouri State University.

Digital promotion of the Public Affairs Conference

To promote the event, Web and New Media partnered and engaged with Conference representatives and social media accounts across the university. These strategies included the development of a social media kit and strategic live social media posts.

New content

We generated a different and supplementary approach to digital promotions and produced a series of five public affairs blog posts.

Public Affairs pages on MissouriState.edu

The most popular page was the conference schedule, which was viewed 3,840 times, a marginal increase over the 2015 conference. Total page views were down slightly, and other figures were statistically similar to the results from 2015.

  • 14,014 total page views
  • 10,914 unique page views
  • 91 seconds average time on pages
  • 39.48 percent bounce rate

Where the traffic came from — the top five sources

  • 2,363 sessions from the MissouriState.edu homepage feature
  • 969 from the MissouriState.edu homepage featurettes
  • 641 from MSU Mobile
  • 424 from Missouri State Facebook
  • 332 from Missouri State Twitter

Livestream

Plenary sessions from Peter Gray and Paul Thomlinson are available on Livestream. Viewers have watched Gray’s session 166 times and Thomlinson’s 164 times. About 25 people watched each session live.

Social media kit

The Public Affairs Conference social media kit contained a variety of tools that assisted university departments and individuals in sharing their conference experiences. These items included:

  • Key details about the conference
  • Tips for social media-savvy posts
  • Promotion of the #CitizenBear hashtag
  • Shareable visual assets including video and images
  • Sample social media posts

Social media analytics

Using the Avanish Kaushik method of measuring social media success, Missouri State posts on the conference generated the following:

Missouri State Facebook (14 posts)

0.270 applause rate (Likes/Favorites)

0.007 conversation rate (Comments/Replies)

0.034 amplification rate (Shared/Retweeted)

0.464 conversion rate (Clicks to websites)

MarooNation Facebook (7)

0.321 applause rate

0.016 conversation rate

0.144 amplification rate

0.785 conversion rate

Missouri State Twitter (31)

0.933 applause rate

0.056 conversation rate

0.262 amplification rate

0.340 conversion rate

MarooNation Twitter (6)

1.636 applause rate

0 conversation rate

0.613 amplification rate

1.125 conversion rate

Missouri State Instagram (2)

39.685 applause rate

0.048 conversation rate

Missouri State LinkedIn Co. (2)

0.408 applause rate

0 conversation rate

0.664 conversion rate

Missouri State LinkedIn Edu (1)

0.323 applause rate

0 conversation rate

0.351 conversion rate

MarooNation LinkedIn (1)

0.217 applause rate

0 conversation rate

1.304 conversion rate

Social media post highlights

A pair of tweets about Jillian Michaels’ keynote address at JQH Arena drew the biggest engagement rates on Twitter (9.7 percent and 8.2 percent). Those tweets actually served as bookends for her speech. The first introduced her and the second chronicled her closing thought.

One of the most visually striking events of the conference was the Field of Memories. The 1,100 flags planted at the North Mall served to represent the 1,100 students who die by suicide each year on college campuses.

Social Media Kit: Public Affairs Conference 2016

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The 2016 Public Affairs Conference theme is Building Healthy Communities: Body, Mind and Spirit. The conference will help attendees explore what it means to build healthy communities from a holistic perspective. This annual four-day event features keynote presentations, panel discussions and special events on the Springfield campus of Missouri State University.

Key details

  • What: Public Affairs Conference
  • When: April 5-8, 2016
  • Where: JQH Arena, Plaster Student Union and Juanita K. Hammons Hall for the Performing Arts at Missouri State University
  • Who: Plenary speakers, guest artists and presenters
  • No tickets required; all events are free and open to the public
  • Select plenary events will be available live online at Livestream.

Share your story

Help us discuss the Public Affairs Conference with the Missouri State and local communities by sharing it on social media. If you attend the event, we want to hear about your experience! We encourage you to join the online conversation during the Public Affairs Conference by posting about it on Facebook or Twitter and tagging your posts with the official hashtag: #CitizenBear. Posts with the #CitizenBear hashtag will be pulled to the #CitizenBear Tagboard.

Make your post social media savvy

  • Tag your posts with the official Public Affairs Conference hashtag, #CitizenBear
  • Tag Missouri State University on Facebook or @missouristate on Twitter
  • Tag your posts with the Springfield, Missouri hashtag: #SGF
  • If you would like to provide a link for more information on the event, please link to: http://publicaffairs.missouristate.edu/conference/
  • When you post to Facebook and Twitter, boost your status update by sharing it with a photo or video
  • Nothing beats a first-hand perspective. If you attend the Public Affairs Conference, share a photo from or quote about your experience

Visual Assets

Video

 

Twitter GIFs

Click or tap the images below to save these #CitizenBear GIFs to your computer or device. They’re great for sharing on Twitter.

service2 service3 CitizenBear Volunteers

Facebook and Twitter Images

Campus Scenes Day and Night Public Affairs Flags Campus Scenes Day and Night Public Affairs Flags

CitizenBear Volunteers CitizenBear Volunteers CitizenBear Volunteers Flags

Flags Citizen Scholar statue

Jillian Michaels image

Click or tap to save to your device.

Michaels_CAASpeakers_photo3

Sample social media posts

Sample tweets

  • Join the MSU community for its Public Affairs Conference April 5-8. View the speaker schedule: http://bit.ly/1HFHLnl #CitizenBear #SGF
  • Explore how we can build ethical communities at the Public Affairs Conference April 5-8: http://bit.ly/1nuJGXv #CitizenBear #SGF
  • Check out the Public Affairs Conference schedule and build healthy communities: http://bit.ly/NrYzrs #CitizenBear #SGF

Tuesday, April 5

Wednesday, April 6

  • What are the benefits of restorative justice? Our guest from @UMNews knows. http://bit.ly/1nuLxeN #CitizenBear
  • Not all share tech advantages, @zackexley says. He’s the senior adviser to the @BernieSanders campaign. http://bit.ly/1nuM6oY #CitizenBear

Thursday, April 7

  • Paul Thomlinson: What if we could better anticipate suicide attempts? http://bit.ly/1nuMt2Q #CitizenBear
  • How to better connect with college students in 2016, from a professor at @BostonCollege. http://bit.ly/1Lc0j5Z #CitizenBear

Friday, April 8

Sample Facebook posts

Jillian Michaels is at Missouri State to discuss ways to build an exceptional life. http://bit.ly/21rpghh

Michaels_CAASpeakers_photo3

I’m a #CitizenBear at the Missouri State University Public Affairs Conference April 5-8. It’s free, and all are welcome. Check out the lineup of speakers: http://bit.ly/1HFHLnl #CitizenBear

I’m learning how to be an ethical citizen at the Missouri State University Public Affairs Conference. See this list of great presenters at the conference: http://bit.ly/1HFHLnl #CitizenBear