Web Strategy and Development Blog

MSU New Student Community

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The University recently purchased and initiated a new Facebook app through Uversity called the Schools App. We have branded our app the MSU New Student Community. The app is a private social network for admitted students that lives on Facebook and is accessible via the desktop or a mobile device. This app is administered through admissions, with assistance from web and new media.

Legacy WallGoals

There are three main goals for the University though the use of this Facebook app:

  • Build community among prospective students
  • Ease transition from high school to college
  • Improve enrollment

How it works

When prospective students are admitted to the University, they are invited to join the app through an email, as well as in writing with their admit letter.  The office of admissions is able to send follow-up invitations at any time. Additional printed materials are also currently in development that will be included in admitted students’ packet of information they receive once they are admitted, as well as signage to use at admission events such as Showcase.

Once students sign up for the app they can log in at any time to connect with their peers, ask questions of each other or student affairs staff, and learn more about the University including student organizations, housing information, and other key events.

Impact on enrollment

Since the app has only been live for the spring semester, it is too early to know any concrete results. At the time of this writing, over 1,700 admitted students had joined the app, and we have seen multiple positive comments and interactions among the students in the app.

Honors College video highlights benefits to students

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The office of web and new media recently produced a new video for the Honors College.

This video is intended to be played before Honors College speaking presentations, as well as for placement on the Honors College homepage. The video is a montage of interview clips with current Honors College students who were identified as being exemplary students from a wide variety of majors and backgrounds.

Additional footage of Honors College classrooms and labs is also interspersed with the interview footage, highlighting some of the benefits to Honors College students such as small class sizes and individualized instruction from Honors College professors.

[youTubeVideo url=”https://www.youtube.com/watch?v=O_Od15qy8UE” width=”640″ height=”360″]

Video production credits

  • Tyler Beck, videographer in the office of web and new media, was the production lead for this video, handling all editing and filming duties.
  • Brad Mitchell, new media producer in the office of web and new media, was the project coordinator and interviewer.

If you are interested in having our office produce a video for your University unit or department, please visit our Video Services page for more information.

Airport ads feature basketball, Hammons Hall

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On Sept. 11, 2012, the digital advertisements at the Springfield-Branson National Airport were changed to the following videos. They will run through December.

[youTubeVideo url=”https://www.youtube.com/watch?v=-DDoOUETEL4″]

[youTubeVideo url=”https://www.youtube.com/watch?v=hwsxSemC5BE”]

Background information

The goal of the ads is to provide name recognition for the University and invite travelers to engage with the University. The ads run at baggage claim and the meeter/greeter area.

Ad space has been purchased through June 30, 2012, and will be changed out on a regular basis. Below are some planned options:

  • January-April
    • Public Affairs Conference
    • IDEA Commons

There are also opportunities to change out the ads for special events, such as to welcome important visitors to campus.

Video production credits

  • Chris Austin, web designer in the office of web and new media, designed all of the text and images used in the videos.
  • Tyler Beck, student videographer in the office of web and new media, created and edited the video animations.

If you are interested in having our office produce a video for your University unit or department, please visit our Video Services page for more information.

Advertisements at Springfield-Branson National Airport

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On June 1, the University began running digital advertisements at the Springfield-Branson National Airport. The goal of the ads was to provide name recognition for the University and invite travelers to engage with the University. The ads run at baggage claim and the meeter/greeter area.

The following two ads will be running through August 2012:

[youTubeVideo url=”https://www.youtube.com/watch?v=pVoLTdQs7pQ”]

[youTubeVideo url=”https://www.youtube.com/watch?v=xMTHSXR-a9k”]

Future plans

Ad space has been purchased through June 30, 2013, and will be changed out on a regular basis. Below are some planned options:

  • September-December
    • Basketball season tickets/division I athletics
    • Hammons Hall season tickets
  • January-April
    • Public Affairs Conference
    • IDEA Commons

There are also opportunities to change out the ads for special events, such as to welcome important visitors to campus.

Video production credits

  • Chris Austin, web designer in the office of web and new media, designed all of the text and images used in the videos.
  • Tyler Beck, student videographer in the office of web and new media, created and edited the video animations.

If you are interested in having our office produce a video for your University unit or department, please visit our Video Services page for more information.

Admissions video highlights marketing messages

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The office of web and new media recently produced a new video for the office of admissions, titled “Why Missouri State? Because…”

This video is intended to be played before general information sessions at admissions events such as Showcase and Summer Visit Day. The video is a montage of video clips and photographs from students on campus and in the community, interspersed with animated “because” statements that reflect the talking points in the University’s marketing toolkit.

This video works well being played to an audience before a presentation or speech, and we encourage others on campus to use it for this purpose.

[youTubeVideo url=”https://www.youtube.com/watch?v=Jt4rSvVV53g” width=”640″ height=”360″]

Video production credits

  • Adam Wagner, student videographer in the office of web and new media, was the production lead for this video, handling all animations and editing duties.

If you are interested in having our office produce a video for your University unit or department, please visit our Video Services page for more information.