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Social Media Kit: Welcome Weekend 2016

August 16, 2016 by Web Strategy and Development

Welcome Weekend 2016 introduces new Bears to campus life and welcomes returning students back to campus. Highlights of the weekend include Playfair on Friday, Bear Bash on Saturday, and New Student Convocation, Bear Path and the Belong-B-Q on Sunday.

Key details

What: Welcome Weekend 2016
When: Thursday, Aug. 18 – Sunday, Aug. 21
Where: All over campus

Share your story

The best Welcome Weekend stories come from those who live it. When you attend any of the weekend events, we want to hear about your experience. We encourage you to join the online conversation throughout by posting about it on Facebook, Twitter or Instagram and tagging your posts with the official hashtag: #GoMaroon

Make your post social media savvy

Tag posts with the official Welcome Weekend hashtag: #GoMaroon
Whenever possible, tag Missouri State University or @missouristate
To provide a link for more information on the event, please link to http://www.missouristate.edu/welcome/
When you post to Facebook, boost your update by including a photo or video.
Nothing beats a first-hand perspective. When you attend a Welcome Weekend event, consider sharing a photo from or quote about your experience. Images below are pre-cropped for optimal use on Facebook and Twitter.

Visual assets

Facebook Photos

Twitter Photos

Video

GIFs

We have more than 50 Missouri State GIFs available on GIPHY. Discover how to utilize them on Twitter and other social media platforms.

Snapchat

We’re providing Snapchat geofilters all weekend, like this one.

Sample social media posts

Move-in is almost here. Learn more about making the move to MSU on Aug. 18-19. http://bit.ly/1APw9g8 #GoMaroon
#GoMaroon at MSU during Welcome Weekend. Check out the lineup of great events: http://bit.ly/1pNX0Dt
Kick off the new school year at Bear Bash Aug. 20. Join the Fan Fest pre-party too: http://bit.ly/1APxvHR #GoMaroon
Welcome new students to campus during New Student Convocation Aug. 21: http://bit.ly/1B8P19U #GoMaroon #CitizenBear
What Welcome Weekend event are you looking forward to the most? Check out the lineup: http://bit.ly/1pNX0Dt #GoMaroon
Making the move to MSU? Review our packing recommendations and move-in tips: http://bit.ly/1APw9g8

Recap: Student work featured

January 11, 2016 by Lucie Amberg

Promotion on MissouriState.edu

In the week following the Fall 2015 Commencement, the Missouri State homepage featured four examples of student work, originally created for JRN 478 (Multimedia Journalism).

Students in this course used writing, photography, videography and social media to create profiles of four members of the Missouri State community. These profiles were copied over to relevant University blogs and promoted via the homepage:

The promotion included “selfie” style photos and pull quotes from each profile. The quotes linked to full-length, multimedia features, such as one about alumnus and staff member Peng Zhang:

Access the stories

The full stories for each profile are linked below:

Instagram tie-in

Web and new media planned a concurrent promotion of the material as part of the My Place Instagram initiative, which provides a “Bears-eye” view of Missouri State by presenting images from a specific student’s perspective.

In this case, the takeover subject was the course itself. The posts consisted of abbreviated versions of the profiles students created and pushed viewers back to the Missouri State homepage.

As part of JRN 478 (Multimedia Journalism), students from the departments of communication and media, journalism and film created portraits of people in the Missouri State community. Today we’re sharing their mosaic of maroon. #FollowYourPassion #FindYourPlace

A photo posted by Missouri State University (@missouristate) on Dec 14, 2015 at 8:14am PST

“My personal motto is to live with no regrets.” Addison came to Missouri State determined to seize every opportunity. That perspective led her into new experiences, including engaging with national issues and presenting to an international audience about ideas that combat violent extremism. Learn more about Addison’s story by visiting the Missouri State homepage. #CitizenBear A photo posted by Missouri State University (@missouristate) on Dec 14, 2015 at 11:57am PST

Engagement and results

This promotion resulted in a significant level of engagement during the week between Commencement and winter break, which is typically a time of less engagement.

During the week of Dec. 12 – 19, the stories received 1,045 pageviews. The average time-on-page was 2 minutes, 39 seconds; this indicates that visitors were meaningfully engaging with the content.

Traffic spiked on Dec. 14, the day the stories were promoted with an Instagram takeover; interest in the abbreviated Instagram stories appears to have driven visitors to the Missouri State website, where they explored the content further.

Social Media Kit: Welcome Weekend 2015

August 10, 2015 by Web Strategy and Development

Welcome Weekend 2015 introduces new Bears to campus life and welcomes returning students back to campus. Highlights of the weekend include Playfair on Friday, Bear Bash on Saturday and New Student Convocation, Bear Path and New Student Festival on Sunday.

Key details

What: Welcome Weekend 2015
When: Friday, August 14 – Sunday, August 16
Where: All over campus

View more information about Welcome Weekend on MSU Mobile, available for iOS and Android.

Share your story

Make your post social media savvy

Tag posts with the official Welcome Weekend hashtag: #FindYourPlace
Whenever possible, tag Missouri State University, @missouristate; Student Activities Council or @MOStateSAC
To provide a link for more information on the event, please link to http://www.missouristate.edu/welcome/
When you post to Facebook, boost your update by including a photo or video.
Nothing beats a first-hand perspective. When you attend a Welcome Weekend event, consider sharing a photo from or quote about your experience. Images below are pre-cropped for optimal use on Facebook and Twitter.

Visual assets

Facebook Photos

Twitter Photos

Video

Sample social media posts

Sample tweets

Move-in is almost here. Learn more about making the move to MSU on Aug. 14. http://bit.ly/1APw9g8 #FindYourPlace
Download MSU Mobile for the Welcome Weekend schedule, move-in map and more: http://bit.ly/1BgriVv #FindYourPlace
#FindYourPlace at MSU during Welcome Weekend. Check out the lineup of great events: http://bit.ly/1pNX0Dt
Kick off the new school year at Bear Bash Aug. 15. Join the Fan Fest pre-party at 7:30: http://bit.ly/1APxvHR #FindYourPlace
Welcome new students to campus during New Student Convocation Aug. 16: http://bit.ly/1B8P19U #FindYourPlace #CitizenBear
What Welcome Weekend event are you looking forward to the most? Check out the lineup: http://bit.ly/1pNX0Dt #FindYourPlace
Making the move to MSU? Review our packing recommendations and move-in tips: http://bit.ly/1APw9g8

Sample Facebook posts

Sharing about Welcome Weekend on Facebook allows for some additional customization. The sample posts provide content recommendations based on our best practice tips for optimizing link sharing on Facebook.

Example 1

URL: http://www.missouristate.edu/welcome/
Headline: Find your place at MSU during Welcome Weekend 2015
Long text content: Meet new friends, learn about campus organizations and more during Welcome Weekend 2015 Aug. 14-16. #FindYourPlace
Short text content: Weekend highlights include Playfair, Bear Bash and New Student Convocation.

Example 2

URL: http://www.missouristate.edu/mobile/
Headline: Welcome Weekend on MSU Mobile
Long text content: Stay connected with Welcome Weekend resources on the go by downloading MSU Mobile. #FindYourPlace
Short text content: Stay connected to Missouri State with MSU Mobile.

Example 3

#FindYourPlace at Missouri State during Welcome Weekend 2015. Check out the lineup of fun events: http://bit.ly/1pNX0Dt

Example 4

Making the move to Missouri State? Review our packing recommendations and move-in tips: http://bit.ly/1APw9g8

Monthly video round-up for May 2014

June 2, 2014 by

Each month I highlight some of the videos posted to the Missouri State University YouTube channel. The goal of these monthly posts is to share the great production work being done by the staff and student videographers in the office of web and new media, as well as videos produced by other units on campus.

Please feel free to share and embed these videos on your websites and social media presences where appropriate.

2014 Missouri Public Affairs Hall of Fame

The inaugural Missouri Public Affairs Hall of Fame’s dinner and induction ceremony took place on April 11 at the Oasis Convention Center in Springfield, Mo. The event recognized the first inductees into the Hall of Fame: Harry S. Truman, John C. Danforth and Donald M. Suggs.

This video was produced by the office of web and new media for the Missouri State Magazine coverage of the 2014 Missouri Public Affairs Hall of Fame ceremony.

Student Affairs in Higher Education

We developed our student affairs graduate program to meet the staffing needs of colleges and universities throughout the nation. Our goal is to develop individuals to successfully enter the field of student affairs administration in higher education.

This video was produced by the College of Education.

Production services

Please visit our Video Services page if you are interested in having our office produce a video for your University unit or department.

Monthly video round-up for April 2014

May 2, 2014 by

Please feel free to share and embed these videos on your websites and social media presences where appropriate.

#BearGrads: Bright Futures

As graduation approaches, six spring 2014 graduates share about their time at Missouri State University and their bright futures ahead. Congratulations to the Class of 2014!

This video was produced by the office of web and new media for promotion of the Spring 2014 Commencement ceremonies.

Explore A Passion For Adventure

International Business Programs (IBP) allows College of Business students to earn credit toward their degree by partnering with host Universities in other countries that specialize in business education.

This video was produced by the office of web and new media for the College of Business.

Production services

Please visit our Video Services page if you are interested in having our office produce a video for your University unit or department.