Brand Updates

Missouri State hiring director of web strategy and development

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Missouri State University is hiring a director of web strategy and development.

The web director is part of the leadership team for the Marketing and Communication division. He/she will:

  • Provide system-wide leadership in planning, optimizing, and directing the design, functionality, and security of the university’s website.
  • Oversee the coordinated development, communication, and implementation of web projects, policies, and procedures and accessibility of the university’s website.
  • Ensure the website is optimized for student recruitment.
  • Ensure analytics and web page destinations are in place to measure organic and paid marketing efforts.
  • Offer guidance and training to content editors.
  • Collaborate with various units and groups to audit website performance, provide guidance and offer consulting services.

Learn more and apply

Benefits

Missouri State offers competitive benefits, including generous paid leave.

Benefits include:

  • Four weeks of vacation annually.
  • 12 days of sick leave annually.
  • Generous staff holidays.
  • Health and dental insurance.
  • Retirement through the Missouri State Employees’ Retirement System.
  • Credit and noncredit fee waivers.

Inquiries can be sent to AndreaMostyn@MissouriState.edu.

Associated Press updates style guide

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Missouri State University follows the Associated Press Stylebook for guidance on writing for print or electronic publication. AP Style recently added several new entries and updated some sections.

Missouri State has a limited membership to the online AP Stylebook. More information on each of these entries is available in the online guide. If you create content for the university, contact Andrea Mostyn to request access.

A local style guide with exceptions and entries specific to the university is available on the Brand website.

Updates and additions

Lists, bulleted lists

Introduce lists with a short phrase or sentence, followed by a colon.

Capitalize the first word in each bullet.

Use periods at the end of each line, whether or not it’s a full sentence.

Use parallel construction for each item in a list:

  • Start with the same part of speech.
  • Use the same voice (active or passive).
  • Use the same verb tense.
  • Use the same sentence type (statement, question or exclamation).

Numerals

In most cases, a sentence cannot start with a number. The main exception is that a sentence can start with a year (2018).

A new exception was added. Sentences may start with a number-and-letter combination such as 3D.

Survivor, victim

AP recommends using these terms with care because they can be imprecise and politically and legally charged.

Survivor is usually used for someone who has lived through injury or disease or for someone who escaped potential injury. It is also sometimes used to refer to someone who lived through trauma.

Victim can mean someone who is killed, injured or mistreated. Using the word “victim” can be confusing because it could mean the person died or suffered injury.

Be precise when using these terms.

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Missouri StateThe Missouri State Brand website is your go-to location for information about how to incorporate the brand into your stories, text and imagery.

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Updates

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Chairs with Bear logoAssets available

On this website you can find:

  • Information about how to write within the brand framework
  • Style guides
  • Guidelines for how to visually represent the brand
  • Logos, fonts and images
  • Email signatures and PowerPoint templates
  • Social media tips
  • And much more

Take advantage of all the resources available to help you bring the Missouri State University brand to life.