Missouri State University

Skip to content Skip to navigation
a b c d e f g h i j k l m n o p q r s t u v w x y z

College of Business News

"Think Bigger and Bolder"

Dr. Barry Cobb

Dr. Barry Cobb featured in Mind’s Eye

May 11, 2018 by Emily Yeap

Congratulations to Dr. Barry Cobb! His work is being featured in the university’s 2018 edition of Mind’s Eye.

Here’s a sneak peek at the story:

Whether at the grocery store, a holiday party or a warehouse sale, you have probably seen bins, crates, kegs and pallets laying around.

Known as returnable transport items (RTIs), these unsung heroes of the supply chain allow businesses to move goods efficiently and sustainably. While these plain looking containers may seem worthless, they are valuable reusable assets that hurt a company’s profits if they are lost, stolen or damaged.

“Imagine a large brewery that distributes millions of kegs a year. If they cost $100 each, it’s a huge investment,” said Dr. Barry Cobb, associate professor of marketing at Missouri State University.

Filed Under: College of Business, Faculty and Staff Spotlight, Marketing Tagged With: Dr. Barry Cobb, faculty, Mind's Eye, research

Categories

  • Ad Team
  • Alumni Spotlight
  • BearBiz Newsletter
  • Bears Business Brief
  • COB Connection
  • COB Scholarships
  • College of Business
  • David D. Glass Distinguished Lecture Series
  • Executive Advisory Council
  • Faculty and Staff Spotlight
  • Featured
  • Finance and Risk Management
  • health administration
  • Homecoming
  • Information Technology and Cybersecurity
  • Management
  • Marketing
  • MBA
  • Merchandising and Fashion Design
  • Online
  • School of Accountancy
  • Student Spotlight
  • Student Success
  • Technology & Construction Management
  • Uncategorized

Tags

accounting Ad Team AITP Alumni Spotlight Barry Cobb Bears Business Brief Beta Alpha Psi COB COB alumni COB Career Fair COB impact College of Business community engagement Computer Information Systems Cybersecurity David Meinert Enactus Entertainment Management Faculty Spotlight Fashion Fashion Design FID Finance Finance and General Business Glass Hall renovation Information Technology International Business Programs James Philpot Jeff Jones Kerri Tassin Les Heitger marketing Marketing Department MBA Rayanna Anderson Richard Ollis Risk Management and Insurance School of Accountancy Shannon McMurtrey Stephanie Bryant Student Spotlight Student Spotlight Study Away Technology and Construction Management Vickie Hicks

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org
Make your Missouri statementMake your Missouri statement
  • Last Modified: May 11, 2018
  • Accessibility
  • Disclaimer
  • Disclosures
  • EO/AA/M/F/Veterans/Disability/Sexual Orientation/Gender Identity
  • © 2013 Board of Governors, Missouri State University
  • Contact Information