Marketing research traditionally has been done using quantitative methods, such as group surveying or self-reporting. While these methods provide valuable data, they don’t tell the whole story. Rebecca Rast, assistant professor in the marketing department at Missouri State University, is taking a different approach to this kind of research. She is using facial expression … [Read more...] about Understanding consumers through emotion
Congratulations to Dr. Barry Cobb! His work is being featured in the university’s 2018 edition of Mind’s Eye. Here’s a sneak peek at the story: Whether at the grocery store, a holiday party or a warehouse sale, you have probably seen bins, crates, kegs and pallets laying around. Known as returnable transport items (RTIs), these unsung heroes of the supply chain allow … [Read more...] about Dr. Barry Cobb featured in Mind’s Eye
Congratulations to Dr. C. Edward Chang! His work is being featured in the university’s 2018 edition of Mind’s Eye. Here’s a sneak peek at the story: Good fortune, prosperity, karma, family and happiness: These traditional Asian values are core to Dr. C. Edward Chang, professor of finance. In his view, money may be related to each of these, whether it’s by selecting the … [Read more...] about Dr. C. Edward Chang featured in Mind’s Eye
The work of Dr. Christopher Hines will be featured in the 2017 issue of Mind’s Eye, the university’s research publication. Here is an excerpt: How did the global financial crisis of 2008 happen? And how can we make sure nothing like this happens again? The research of Dr. Hines, assistant professor of accounting, may be able to help policymakers determine whether some … [Read more...] about Congratulations to Dr. Christopher Hines