Join us in congratulating Dr. Mollie Adams, assistant professor in the School of Accountancy, on her feature story in the 2025 issue of Mind’s Eye magazine. Adams focuses her research on corporate tax compliance and its effects on financial reporting. Her work examines how companies' tax planning behaviors — ranging from aggressive to conservative — can influence the … [Read more...] about Dr. Mollie Adams featured in Mind’s Eye
In 2024, Dr. Gawon Yun, assistant professor of supply chain, logistics and operations management in the marketing department at Missouri State University, published four co-authored peer-reviewed journal articles covering topics in marketing, transportation, technology and sustainability. “My research is motivated by current issues in logistics and supply chain fields and … [Read more...] about A robust research year
Marketing research traditionally has been done using quantitative methods, such as group surveying or self-reporting. While these methods provide valuable data, they don’t tell the whole story. Rebecca Rast, assistant professor in the marketing department at Missouri State University, is taking a different approach to this kind of research. She is using facial expression … [Read more...] about Understanding consumers through emotion
Congratulations to Dr. Barry Cobb! His work is being featured in the university’s 2018 edition of Mind’s Eye. Here’s a sneak peek at the story: Whether at the grocery store, a holiday party or a warehouse sale, you have probably seen bins, crates, kegs and pallets laying around. Known as returnable transport items (RTIs), these unsung heroes of the supply chain allow … [Read more...] about Dr. Barry Cobb featured in Mind’s Eye
Congratulations to Dr. C. Edward Chang! His work is being featured in the university’s 2018 edition of Mind’s Eye. Here’s a sneak peek at the story: Good fortune, prosperity, karma, family and happiness: These traditional Asian values are core to Dr. C. Edward Chang, professor of finance. In his view, money may be related to each of these, whether it’s by selecting the … [Read more...] about Dr. C. Edward Chang featured in Mind’s Eye