Yang seeks to innovate the business decision making process through artificial intelligence (AI) and machine learning. The article focused on Yang’s use of AI to predict consumer behavior in their cross-purchase decisions.
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The full story is now available online.
Here is an excerpt:
Artificial intelligence develops systems to perform tasks that normally require human intelligence, like decision making.
“Human beings are intelligent and can learn lots of information, but humans only have a certain number of years to learn that information. That’s our limitation,” Yang said.
“Artificial intelligence has no limitations. We can insert millions of good and bad examples in these software programs in the matter of a couple of minutes.”
After that, the machine can predict the best course of action, Yang added.