For the third straight year, the Kansas City Chiefs made it to the Super Bowl — an impressive feat. But the team was not the only regular from Missouri at the big game. The students of Missouri State University’s Entertainment Management Association once again secured a coveted spot working behind the scenes at one of the biggest sporting events in the U.S. A … [Read more...] about EMA students score an unforgettable Super Bowl experience
Missouri State University’s College of Business is bringing creativity into the classroom with LEGO® SERIOUS PLAY® (LSP). LSP is a facilitated workshop method that uses LEGO bricks to encourage creative thinking, problem-solving and team collaboration. Participants use LEGO bricks to build models that represent their ideas, insights and solutions. These models then serve … [Read more...] about Introducing a new way of learning
Thanks to the National Collegiate Sports Sales Championship (NCSSC), Missouri State University entertainment management senior Raegan Verhoff got to put her sports sales skills to the test. The NCSSC is a premier competition for aspiring sports sales professionals. It helps them develop and showcase their sales skills to sports industry professionals. The 2024-25 event … [Read more...] about Taking on a sports sales showdown
Building and promoting financial literacy among Missouri State University students — that is the goal of the new and free BEAR Essentials program on campus. BEAR stands for Building Economic Awareness and Resilience. What is BEAR Essentials? Dr. Jana Phillips, clinical assistant professor in the department of finance, economics and risk management, knew college students … [Read more...] about Helping students make smart money choices
With a decade of experience in academia, Dr. Wesley Friske, associate professor of marketing and endowed chair in the College of Business at Missouri State University, has built a distinguished career through his dedication to research, teaching and service. Friske published six peer-reviewed articles in 2024. The relationship between coopetition strategies and … [Read more...] about Advancing innovation and macromarketing research