With a decade of experience in academia, Dr. Wesley Friske, associate professor of marketing and endowed chair in the College of Business at Missouri State University, has built a distinguished career through his dedication to research, teaching and service. Friske published six peer-reviewed articles in 2024. The relationship between coopetition strategies and … [Read more...] about Advancing innovation and macromarketing research
A research paper that explored whether manufacturers should strive to be “cutting edge” received the Innovation Research Interchange’s (IRI) 2023 Maurice Holland Award. Dr. Wesley Friske, associate professor of marketing, co-authored the paper titled, “Is ‘Cutting-Edge’ Good? Assessing Product Newness Factors in Technologically Turbulent Environments.” It was published in … [Read more...] about Recognition for innovation research
Online reviews, a form of electronic word-of-mouth (eWOM), often provide vital information to consumers. In the last few years, the number of online review platforms available to consumers has expanded dramatically. As a result, modern consumers have instant access to thousands of peer-to-peer reviews on platforms dedicated to a wide variety of products and services, … [Read more...] about Bears Business Brief: Are online reviews reliable resources for consumers?
Faculty members continue to push the bounds of exceptional classroom experiences and research. Research and Awards Nancy Allen, senior instructor in Finance and General Business, was honored in St. Louis at the Women’s Justice Awards Banquet. She received the Missouri Women’s Justice Award in the Legal Scholar category, which recognizes women who demonstrate leadership, … [Read more...] about Faculty and Staff Spotlight-BearBiz August 2015