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"Think Bigger and Bolder"

Advancing innovation and macromarketing research

February 10, 2025 by Shania Dedigama

Dr. Wesley Friske

With a decade of experience in academia, Dr. Wesley Friske, associate professor of marketing and endowed chair in the College of Business at Missouri State University, has built a distinguished career through his dedication to research, teaching and service.   Friske published six peer-reviewed articles in 2024.  The relationship between coopetition strategies and … [Read more...] about Advancing innovation and macromarketing research

Filed Under: College of Business, Marketing Tagged With: marketing, Wesley Friske

Recognition for innovation research

May 1, 2024 by Shania Dedigama

A notebook, pen and tablet (credit: image by Fauxels from Pexels).

A research paper that explored whether manufacturers should strive to be “cutting edge” received the Innovation Research Interchange’s (IRI) 2023 Maurice Holland Award.  Dr. Wesley Friske, associate professor of marketing, co-authored the paper titled, “Is ‘Cutting-Edge’ Good? Assessing Product Newness Factors in Technologically Turbulent Environments.” It was published in … [Read more...] about Recognition for innovation research

Filed Under: College of Business, Faculty and Staff Spotlight, Marketing Tagged With: Marketing Department, Wesley Friske

Bears Business Brief: Are online reviews reliable resources for consumers?

June 19, 2017 by Mary Grace Phillips

Wes Friske headshot

Online reviews, a form of electronic word-of-mouth (eWOM), often provide vital information to consumers. In the last few years, the number of online review platforms available to consumers has expanded dramatically. As a result, modern consumers have instant access to thousands of peer-to-peer reviews on platforms dedicated to a wide variety of products and services, … [Read more...] about Bears Business Brief: Are online reviews reliable resources for consumers?

Filed Under: College of Business, Marketing Tagged With: Wesley Friske

Faculty and Staff Spotlight-BearBiz August 2015

August 24, 2015 by Melissa Price

Faculty members continue to push the bounds of exceptional classroom experiences and research. Research and Awards Nancy Allen, senior instructor in Finance and General Business, was honored in St. Louis at the Women’s Justice Awards Banquet. She received the Missouri Women’s Justice Award in the Legal Scholar category, which recognizes women who demonstrate leadership, … [Read more...] about Faculty and Staff Spotlight-BearBiz August 2015

Filed Under: College of Business, Faculty and Staff Spotlight Tagged With: Amir Behzadan, Andrew Albritton, Carol Miller, Cathy Starr, Christina Simmers, Christopher Ellis, Jacob A. Nelson, Jenifer Roberts, Jo Lynne Stalnaker, Karen Eisman, Lawrence (Zhiquo) Yang, Mary Grace Phillips, Mohammed H. Mehany, Nancy Allen, Nebil Buyurgan, R. Stephen Parker, Radhika Kaula, Rick Brattin, Ronald CLark, Ronald Coulter, S. Brahnam, Sandra Bailey, Tabby Henderson, Wesley Friske

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