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"Think Bigger and Bolder"

Understanding consumers through emotion

October 30, 2019 by Kristina Khodai

iMotions software being used to analyze facial expressions.

Marketing research traditionally has been done using quantitative methods, such as group surveying or self-reporting. While these methods provide valuable data, they don’t tell the whole story. Rebecca Rast, assistant professor in the marketing department at Missouri State University, is taking a different approach to this kind of research. She is using facial expression … [Read more...] about Understanding consumers through emotion

Filed Under: Faculty and Staff Spotlight, Marketing Tagged With: marketing, Rebecca Rast, research

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