The Missouri State University Marketing Department is thrilled to highlight the remarkable achievements of three talented students from the MKT 796 – Independent Study in Marketing class. Their recent research presentations and awards at two different marketing conferences underscore their hard work and the guidance provided by Dr. Ismet Anitsal, Head of the Marketing Department and Professor for the MKT 796 class. Let’s celebrate the accomplishments of Michael Ekpoudom, Bolormaa Chimed-Ochir, and Jessica Holden!
Michael Ekpoudom’s Publication on Interactive Content in Social Media Marketing 
Congratulations, Michael! Engr. Michael Ekpoudom, a dedicated MS student from the College of Business, recently presented his insightful research at the IGBR 2024 Conference. His paper, titled “Interactions of Interactive Content and Personalization in Social Media Marketing,” explores how tailored content impacts user engagement on social media platforms, providing practical strategies for brands to enhance audience connection and foster loyalty. This research project, supervised and co-authored by Dr. Ismet Anitsal and Dr. Meral Anitsal, stands as a good reflection to Michael’s innovation and commitment to advancing digital marketing knowledge. We’re incredibly proud of his achievements!
Bolormaa Chimed-Ochir’s Publication on Sustainability Challenges Across Generations 
Con
gratulations to Bolormaa Chimed-Ochir on an outstanding presentation! Currently an MBA/Marketing student, Bolormaa recently showcased her research at the Atlantic Marketing Association (AtMA) Conference in Charleston, South Carolina. Her paper, titled “Sustainability Challenges and Consumer Perceptions: A Cross-Generational Analysis,” explores the different ways various age groups approach sustainability, uncovering insights that help brands create more targeted and effective messaging for diverse audiences. Her research was also mentored and co-authored by Dr. Ismet Anitsal and Dr. Meral Anitsal , contributing important knowledge for brands seeking to meet consumers’ evolving needs. Well done, Bolormaa!
Jessica Holden Wins Best Abstract Award at the Atlantic Marketing Association Conference 
We a
re pleased to announce that Jessica Holden received the Best Abstract Award in the Social Media Marketing Track at the AtMA 2024 Conference! Her award-winning paper, “How the Sustainable Value-Action Gap Influences Alter Across Generations,” explores the critical “value-action gap”—the discrepancy between people’s sustainable preferences and actual consumption behaviors. Her work, supervised and co-authored by Dr. Ismet Anitsal and Dr. Meral Anitsal, examines how this gap differs across generations, providing valuable insights for businesses aiming to create more effective sustainability marketing strategies.
About the Atlantic Marketing Association (AtMA): AtMA is a professional organization committed to advancing marketing education, research, and practice. The annual conference serves as a collaborative platform for scholars and practitioners, encouraging the exchange of
ideas, the sharing of innovative insights, and fostering valuable networking opportunities.
We are proud of Michael, Bolormaa, and Jessica for their hard work, dedication, and contributions to the field of marketing. Their achievements reflect the supportive learning environment of the Missouri State University Marketing Department and the invaluable mentorship of faculty members, including Dr. Ismet Anitsal and Dr. M. Meral Anitsal. Each of these projects represents a significant step forward in their respective areas of expertise, from digital engagement and generational marketing to sustainability.
#MarketingExcellence #MissouriStatePride #SustainableMarketing #AtMA2024 #IGBR2024