For members of Future Business Leaders of America – Phi Beta Lambda (FBLA-PBL) at Missouri State University, 2020 has been a year full of challenges and opportunities. With the rise of COVID-19, all events and competitions were moved to an to an online format. They adapted and ultimately succeeded in an everchanging environment under the leadership of marketing department … [Read more...] about FBLA-PBL at Missouri State celebrates National Leadership Experience accomplishments
This past semester, the Missouri State Ad Team was tasked to create a campaign for the McCain Institute that prevents targeted violence. Through the use of extensive primary and secondary research, the team constructed a digital campaign titled K.E.Y., or Kindness Empowers Youth. This campaign targets children in grades 3 through 5 with fun activities and an interactive game. … [Read more...] about Ad Team Wins First Place at National Competition
As the spring 2020 semester comes to a close, several faculty members in the Marketing Department were recognized for their accomplishments and contributions to Missouri State University and the College of Business. We would like to take a moment to recognize these faculty for their accomplishments and achievements. Dr. Allen Schaefer received the 30 Years of Service Award … [Read more...] about Marketing Department faculty are recognized by Missouri State for their accomplishments
Sherry Cook has brought her expertise and knowledge to the Missouri State University Marketing Department for more than 25 years. In and out of the classroom, she has dedicated herself to her students, peers and community. At the end of summer 2020, Cook will retire from Missouri State and pursue other personal projects, but her contributions to the university will be … [Read more...] about Marketing Maven: Sherry Cook looks back on 40 years with Missouri State
The COVID-19 pandemic has brought on a number of challenges for students, faculty, and staff across Missouri State University. For competitive organizations, though, the future is a bit more uncertain. Members of the Future Business Leaders of America – Phi Beta Lambda chapter at Missouri State, or FBLA-PBL, were unsure of how their competitive season would continue. … [Read more...] about Missouri State FBLA-PBL chapter adapts and thrives at online State Leadership Convention