The March Student Spotlight features an exceptional marketing student, Mia McDermott! Mia McDermott is a junior here at Missouri State. Mia is currently working towards her Bachelor of Science and is studying Marketing. Mia decided to switch from Finance to Advertising and Promotion, and is currently working in the Student Employment Office. Mia applied for the role shortly … [Read more...] about Student Spotlight: Mia McDermott
From an objective standpoint, we are living in an unprecedented era of abundance. Yet so many of us are feeling unsatisfied. Why are we seemingly so insatiable? Do you feel that marketing has led to people feeling unsatisfied and not having enough in life? If so, what actions can marketers take to create a world where people feel that they have enough, and they are enough? Can … [Read more...] about How to re-imagine the marketing industry
Written by: Noe Moreno, February 13th, 2023 Dr. Skiba has recently been accepted for publication in the Journal of Marketing Research (JMR)! Dr. Skiba, an Assistant Professor in the Marketing Department, has recently had her article, “Impact of Buying Groups on Buyer-Supplier Relationships: Group-Dyad Interactions in Business-to-Business Markets,” published online, January … [Read more...] about Congratulating Marketing Department Assistant Professor, Dr. Jenifer Skiba, on Acceptance for her Publication!
Join us in congratulating associate professor of marketing Dr. Josh Coleman on his feature story in the 2023 issue of Mind's Eye magazine. Coleman’s research focuses on how businesses can use philanthropy efforts to tackle social challenges and engage customers. Congratulations Dr. Coleman! The full story is now available online. Excerpt: Social enterprises … [Read more...] about Dr. Josh Coleman featured in Mind’s Eye magazine
For the past three semesters, Emily and Acacia have worked as Graduate Assistants in the Marketing Department, working simultaneously to fulfill the Marketing Department’s Social Media and Digital Media positions. Emily Tanner spent her time fulfilling both as Blackboard Specialist and Social Media Coordinator position. Emily earned her Bachelor of Science in Advertising and … [Read more...] about Congratulations to our recent MBA graduates, Emily Tanner and Acacia Boerboom!