Marketing students at Missouri State University had the opportunity to apply what they have learned in the classroom in a real-world environment. In November 2019, Tanner Kottwitz and Courtney Hammonds, members of the MSU Sales Team, had the chance to demonstrate their abilities at the International Collegiate Sales Competition hosted by Florida State University. The ICSC is … [Read more...] about MSU Sales Team students connect and compete at ICSC
The Kappa Omicron Chapter of Delta Sigma Pi Professional Business Fraternity from Missouri State University received the Gateway Region Outstanding Professional Activities Award for a Collegiate Chapter. Awards were presented at the fraternity’s biennial national convention, Grand Chapter Congress (GCC), in August. Winning this award is a testament to the chapter’s overall … [Read more...] about Delta Sigma Pi chapter receives Gateway Region Outstanding Professional Activities Award
Growing up on a farm in St. Joseph, MO, Dr. Linda Pettijohn never expected to teach at a university, much less universities in Missouri, Louisiana, Illinois and Florida. During her time at Missouri State University, she played a large role in the development of Business Career Day and the Marketing Yourself class. Pettijohn was recently recognized on the Missouri State … [Read more...] about Dr. Linda Pettijohn Recognized on Missouri State’s Wall of Fame
Marketing research traditionally has been done using quantitative methods, such as group surveying or self-reporting. While these methods provide valuable data, they don’t tell the whole story. Rebecca Rast Rebecca Rast, assistant professor in the marketing department at Missouri State University, is taking a different approach to this kind of research. She is using facial … [Read more...] about Understanding consumers through emotion
The Marketing Department at Missouri State University’s College of Business welcomes three new faculty and staff this semester—Dr. İsmet Anıtsal as Department Head, Dr. Jamie Grigsby as Assistant Professor and Peggy Kahre as Administrative Assistant II. Dr. İsmet Anıtsal Dr. Anıtsal joins the department from Tennessee Tech University, where he taught courses in both marketing … [Read more...] about Marketing Department Welcomes Three New Faculty and Staff