Strong headlines are vital. They’re the billboards for your content. Consider the classic 80-20 rule. For every 10 people who find your headline, eight will read the headline but only two will read the content. Strong headlines entice your audience to keep reading. You write headlines for many things: websites, articles and blogs, emails, social […]
The Spring 2018 Public Affairs Conference theme is Sustainability in Practice: Consensus and Consequences. The conference will help all of us explore best practices for a sustainable future. Key details What: Public Affairs Conference When: April 10-12, 2018 Where: Plaster Student Union and Juanita K. Hammons Hall for the Performing Arts at Missouri State Who: Plenary […]
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We discussed brand storytelling, readability, social media and accessibility.
The state of Missouri will soon be honoring some of its finest citizens for their outstanding work for the betterment of others through the Missouri Public Affairs Hall of Fame. The fifth class of honorees in the Hall of Fame — Peter Herschend, Jean Carnahan, Phyllis Washington, General John J. Pershing and Lane McConnell — are […]