Web Strategy and Development Blog

Culture wins: Five mistakes that made us successful

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About a year ago, Missouri State announced that its Chorale would perform at the 58th presidential inauguration.

Today, we’re sharing a behind-the-scenes look at how the marketing and communications division promoted the group’s trip and performance to Washington, D.C.

Sara Clark, director of web and new media; and Kevin Agee, new media specialist, presented on the topic Oct. 10, 2017 at the HighEdWeb annual conference in Hartford, Connecticut.

Review the presentation slides

Read the HighEdWeb LINK article

Watch video from the presentation

Shoutouts

We’d like to thank these people who helped us promote the experience.

  • The entire web and new media staff
  • Joelle Cannon, district office director, Sen. Roy Blunt
  • Laura Condeluci, communication director, JCCIC
  • Stacey Funderburk, director of publications
  • Dr. Gloria Galanes, former dean of the College of Arts and Letters
  • Robert Gibson, Chorale member
  • Dr. Cameron LaBarr, director of choral studies
  • Giovanni Hernandez, Chorale member
  • Bob Linder, director of photographic services
  • Andrea Mostyn, director of university communications
  • Blake Richter, videographer
  • Michelle Rose, writer-editor, publications
  • Suzanne Shaw, vice president for marketing and communications
  • Clif Smart, Missouri State University president
  • Paige Waltz, digital media assistant, JCCIC
  • Kevin White, photographer and assistant director of photographic services

Social Media Kit: Chorale performs at Presidential Inauguration 2017

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The Missouri State University Chorale will perform as the featured choir at the 58th presidential inauguration Jan. 20, 2017 in Washington, D.C. The Joint Congressional Committee on Inaugural Ceremonies, led by Senator Roy Blunt, selected the Chorale. We’ve created these social media assets to celebrate the occasion and to help you share the story.

Key details

Who: Missouri State University Chorale

What: Performing at the 58th presidential inauguration

Where: Washington, D.C.

When: Jan. 20, 2017

Key social media handles and hashtags

Missouri State

Chorale

Joint Congressional Committee on Inaugural Ceremonies (JCCIC)

Senator Roy Blunt, head of the 2017 JCCIC

Photo, video and messaging assets

Flickr photo album

Follow the Chorale as they trek from Springfield to the nation’s capital for the inauguration.

Chorale at #Inauguration2017

High-res images

Download these high-resolution images of the Chorale and iconic Missouri State landmarks to use in your publications.

MSU Chorale in D.C.

2016 Chorale group John Q. Hammons Fountain The PSU Bear Carrington Hall

Social media images

Download these pre-cropped images of the Chorale and iconic Missouri State landmarks to use on your social media channels.

Facebook

Chorale Facebook image John Q. Hammons Fountain Facebook image The PSU Bear Facebook image Carrington Hall Facebook imageChorale singing Facebook image

Twitter

Chorale Twitter image John Q. Hammons Fountain Twitter image The PSU Bear Twitter image Carrington Hall Twitter imageChorale singing Twitter image

Instagram

Chorale singing

Video

Sample social media posts

Facebook

  • Congratulations to the @missouristateu Chorale! They’re going to Washington, D.C. to sing at #Inauguration2017. http://bit.ly/msuchorale
  • My friend (tag the person) is going to sing at #Inauguration2017. http://bit.ly/msuchorale
  • The @missouristateu Chorale (@msuchoralstudies) will add some maroon and white to #Inauguration2017. Thanks, @JCCIC! http://bit.ly/msuchorale
  • The @missouristateu Chorale (@msuchoralstudies) has traveled the world. Now they’re going to #Inauguration2017. http://bit.ly/msuchorale
  • The #Inauguration2017 featured performing choir is the @missouristate Chorale. Thanks, @JCCIC! http://bit.ly/msuchorale

Twitter

  • Congratulations to the @MissouriState Chorale! They’re going to Washington, D.C. to sing at #Inauguration2017. http://bit.ly/msuchorale
  • My friend (tag the person) is going to sing at #Inauguration2017. http://bit.ly/msuchorale
  • The @MissouriState Chorale will add some maroon and white to #Inauguration2017. Thanks, @JCCIC! http://bit.ly/msuchorale
  • The @MissouriState Chorale (@MSU_Choirs) has traveled the world. Now they’re going to #Inauguration2017. http://bit.ly/msuchorale
  • The #Inauguration2017 featured performing choir is the @MissouriState Chorale. Thanks, @JCCIC! http://bit.ly/msuchorale

Musical theatre website showcases interdisciplinary approach

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The musical theatre website was redesigned as part of the Academic Website Project, which strives to enhance academic websites for use in recruitment efforts.

Muscial TheatreKey features of the newly designed website include the following:

  • Combines two departments
     This program is offered jointly by the theatre and dance department and the music department. Since it would confuse students to offer a program website in both departments, a stand-alone site was developed with its own theme and content.
  • Reuses content
    Many of the productions offered by this program are promoted by the theatre and dance department, so the activity stream was mirrored between the two sites.

Site credits

Several university relations offices assisted in developing this site:

  • Content: Karen Culp, publications graduate assistant
  • Design: Lindsay Thomack, Web and new media designer, and Kelly Johnson, Web and new media student designer
  • Website implementation: David Howell and Brittany Dilts, Web and new media student workers, with oversight by Sara Clark, director of Web and new media

Music library available to campus users

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The office of web and new media has purchased the Opuzz music library for all campus users to utilize for video projects.

University use

The Opuzz music library’s licensing allows for music to be used to synchronize with video for any University-related project. The music cannot be used as a stand-alone element (such as playing the music through speakers on it’s own at an event), but it can be used as a production piece of a bigger whole.

Since this license was purchased by the University, anyone working for the University on a  University video can use the music.

Where to find tracks

The music library is housed in the office of web and new media. If you would like to use music from this library, please contact our office to arrange a time to transfer your track(s) to a hard drive or flash drive. The licensing does not allow transfer of songs over a network or server.

If you are looking for a piece of music for a project, I would suggest first searching the Opuzz website  and identifying the track you want before arriving in our office; there are about 20,000 tracks in this library and searching them in a folder view is difficult and quite time-consuming. The Opuzz website categorizes all of the music by genre and is much easier to use in your search.