The new mobile design is not only optimized to reach prospective students where they are (on smartphones and tablets), it also allows for a richer multi-media experience.
Marketing department graduate assistant Lauren Cook produced a number of videos over the course of the project. As a result, designer Abby Isackson chose to build the design around video elements. She said, “I felt that the videos would be a great interactive focus for prospective students to see when scoping out the department.”
The website also received a streamlined organizational structure that leverages existing University systems whenever possible. For example, new courses and faculty and staff pages pull content from existing University systems – minimizing maintenance for the marketing department.
Content highlights meaningful themes
New written content was based on the words and ideas that resonate with marketing students. In particular, themes of “real-world experience” and “exceptional faculty” are carried throughout the sight. Content was constructed according to mobile-first strategy, which emphasizes concise, high-impact language.
- Project lead and content: Lucie Amberg, new media specialist, Web and new media
- Design: Abby Isackson, graphic designer, University publications
- Videos: Lauren Cook, graduate assistant, marketing department
- Photography lead: Kevin White, senior photographer, photographic services
- Implementation: Micah Meadows, Web and new media student team member, with oversight from Lucie Amberg, Brian Heaton, content management programmer/analyst, and Sara Clark, director of Web and new media