You may have noticed that Halloween has been haunted by inventory shortages — and other hot ticket items could be next just in time for the holiday season. Dr. Gawon Yun, assistant professor of marketing at Missouri State University, specializes in logistics and supply chain management. She strives to make sense of the buckling supply chain and what it means for Midwest … [Read more...] about What you need to know about the global supply chain crisis
Conversation and finding common ground: these are the keys to de-escalating conflict, according to some communication scholars. Now, thanks to a $645,776 grant from the U.S. Department of Homeland Security (DHS), Missouri State University will be able to expand efforts to prevent radicalization. The Targeted Violence and Terrorism Prevention (TVTP) grant will fund … [Read more...] about Encouraging understanding through meaningful conversation
Katie Sulzner is only a sophomore, but she already has some big accomplishments under her belt, including her own small business. Small business owner Sulzner, a marketing major at Missouri State University, and her friend, Jesse Romano, began their own business to cover the cost of a trip. They began selling earrings, hair scarves and hand-painted jean jackets. They named … [Read more...] about Old jeans, new start, bright future
Marketing research traditionally has been done using quantitative methods, such as group surveying or self-reporting. While these methods provide valuable data, they don’t tell the whole story. Rebecca Rast Rebecca Rast, assistant professor in the marketing department at Missouri State University, is taking a different approach to this kind of research. She is using facial … [Read more...] about Understanding consumers through emotion
For the fifth year in a row, Missouri State University’s Ad Team proved unbeatable in a national advertising competition sponsored by EdVenture Partners. The team of 17 students, led by Dr. Melissa Burnett, professor of marketing, competed against 15 other teams in the American Fuel and Petrochemical Manufactures (AFPM) Recruitment Challenge, Spring 2017. They got to the final … [Read more...] about Champions Again: MSU’s Ad Team wins fifth consecutive national advertising competition