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You are here: Home / Archives for Marketing

Greenwashing: A harmful trend targeting well-meaning shoppers

April 18, 2022 by Strategic Communication

Friday, April 22 is Earth Day. Want to be more eco-friendly? Let’s start with your shopping habits.  Brands have been greenwashing products for years. This tactic convinces consumers to spend more on similar products in favor of a “green” label.  “Brands started to realize that people care about green products,” said Dr. Jamie Grigsby, assistant professor of marketing at … [Read more...] about Greenwashing: A harmful trend targeting well-meaning shoppers

Filed Under: Faculty News Tagged With: College of Business, Discovery, Dr. Jamie Grigsby, Dr. Wesley Friske, earth day, faculty, Marketing

What you need to know about the global supply chain crisis 

October 27, 2021 by

You may have noticed that Halloween has been haunted by inventory shortages — and other hot ticket items could be next just in time for the holiday season.  Dr. Gawon Yun, assistant professor of marketing at Missouri State University, specializes in logistics and supply chain management. She strives to make sense of the buckling supply chain and what it means for Midwest … [Read more...] about What you need to know about the global supply chain crisis 

Filed Under: Faculty News Tagged With: College of Business, Discovery, faculty, Faculty and Staff Page, Gawon Yun, logistics and supply chain management, Marketing

Encouraging understanding through meaningful conversation

October 18, 2021 by

Conversation and finding common ground: these are the keys to de-escalating conflict, according to some communication scholars.   Now, thanks to a $645,776 grant from the U.S. Department of Homeland Security (DHS), Missouri State University will be able to expand efforts to prevent radicalization.  The Targeted Violence and Terrorism Prevention (TVTP) grant will fund … [Read more...] about Encouraging understanding through meaningful conversation

Filed Under: Faculty News, Headlines Tagged With: ad team, College of Business, Faculty Accomplishments, Faculty and Staff Page, Headlines, Marketing, research, Reynolds College of Arts and Letters, Samantha Francka, Stephen Spates

Old jeans, new start, bright future

November 1, 2019 by Strategic Communication

Katie Sulzner is only a sophomore, but she already has some big accomplishments under her belt, including her own small business. Small business owner Sulzner, a marketing major at Missouri State University, and her friend, Jesse Romano, began their own business to cover the cost of a trip. They began selling earrings, hair scarves and hand-painted jean jackets. They named … [Read more...] about Old jeans, new start, bright future

Filed Under: Headlines Tagged With: College of Business, Headlines, Katie Sulzner, Marketing, Students

Understanding consumers through emotion

October 30, 2019 by Web Strategy and Development

Marketing research traditionally has been done using quantitative methods, such as group surveying or self-reporting. While these methods provide valuable data, they don’t tell the whole story. Rebecca Rast Rebecca Rast, assistant professor in the marketing department at Missouri State University, is taking a different approach to this kind of research. She is using facial … [Read more...] about Understanding consumers through emotion

Filed Under: Headlines Tagged With: College of Business, Discovery, faculty, Feature, Marketing, Rebecca Rast, research

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  • Last Modified: November 18, 2019
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