Fostering a safe community for newly returned veterans was the key focus for Missouri State University Ad Team’s award-winning campaign. The team’s digital initiative, Caliber Gaming Alliance focused on helping military veterans and young adults find a sense of community and purpose through gaming. “The team used gaming to promote real-life connections and reduce feelings of … [Read more...] about MSU Ad Team takes second place in elite national competition
Conversation and finding common ground: these are the keys to de-escalating conflict, according to some communication scholars. Now, thanks to a $645,776 grant from the U.S. Department of Homeland Security (DHS), Missouri State University will be able to expand efforts to prevent radicalization. The Targeted Violence and Terrorism Prevention (TVTP) grant will fund … [Read more...] about Encouraging understanding through meaningful conversation
For the fifth year in a row, Missouri State University’s Ad Team proved unbeatable in a national advertising competition sponsored by EdVenture Partners. The team of 17 students, led by Dr. Melissa Burnett, professor of marketing, competed against 15 other teams in the American Fuel and Petrochemical Manufactures (AFPM) Recruitment Challenge, Spring 2017. They got to the final … [Read more...] about Champions Again: MSU’s Ad Team wins fifth consecutive national advertising competition
For the fifth year in a row, Missouri State University’s Ad Team proved unbeatable in a national advertising competition sponsored by EdVenture Partners. The team of 17 students, led by Dr. Melissa Burnett, professor of marketing, competed against 15 other teams in the American Fuel and Petrochemical Manufactures (AFPM) Recruitment Challenge, Spring 2017. They got to the … [Read more...] about Champions again