Artificial intelligence has impacted all industries in different ways, and marketing is no exception. The adoption of AI in marketing is accelerating, bringing profound changes in how businesses target and engage with consumers, and predict their behaviors. “AI is fundamentally reshaping marketing, offering more efficient, personalized and data-driven approaches to customer … [Read more...] about How AI is transforming marketing
If you were a fan of R. L. Stine’s “Goosebumps” series growing up, a Missouri State University professor has just the book for you. Associate professor Dr. Heidi Backes recently published a book on gothic fiction. The title is a mouthful: “Spectral Spain: Haunted Houses, Silent Spaces and Traumatic Memories in Post-Franco Gothic Fiction,” but Backes promises it will give you … [Read more...] about The tangled history of Spanish women and haunted houses
When anthropologist Dr. Marnie Watson was in graduate school at the University of New Mexico, she got to participate in a big research project that focused on mental health and substance abuse issues. That opportunity would kick start her research career. Since then, much of her work has involved studying and sharing the stories of people who have undergone traumatic … [Read more...] about Revealing the true nature of people
Ever wished for a writing partner who’s part Shakespeare, part Silicon Valley? Dr. Leslie Seawright The recent advancement of generative artificial intelligence (AI) like ChatGPT, Gemini, Bard and other large language models have made this possible and left many academicians talking. Many professors, particularly in the English and communications discipline, have expressed … [Read more...] about What is the role of generative AI in academia?
In South Asia, food demand is rising due to population growth and changes in dietary habits. Combined with the impacts of climate change, this poses significant challenges to food security. Dr. Asif Ishtiaque Despite being a major producer of rice and wheat, the region struggles with stagnant crop yields, caused mainly by climate variability. The International Food Policy … [Read more...] about What’s the potential of climate-smart agriculture to address food issues?