Artificial intelligence has impacted all industries in different ways, and marketing is no exception. The adoption of AI in marketing is accelerating, bringing profound changes in how businesses target and engage with consumers, and predict their behaviors. “AI is fundamentally reshaping marketing, offering more efficient, personalized and data-driven approaches to customer engagement,” said Dr. Ismet […]
Missouri State associate professor Dr. Heidi Backes’ new book explores the matriarch as the heart of the home in gothic fiction.
Anthropologist Dr. Marnie Watson’s research unveils truth about humanity and culture.
Writing expert Dr. Leslie Seawright addresses its possibilities and pitfalls.
MSU’s agricultural sustainability expert explains.