From endless scrolling to dopamine hits of likes and shares, social media has become a double-edged sword in our digital age. While it connects us like never before, it also has the power to consume us, impacting our mental health, productivity and sleep. Dr. Rebecca Rast, assistant marketing professor at Missouri State University, discusses how to identify social media … [Read more...] about Understanding social media addiction
Marketing research traditionally has been done using quantitative methods, such as group surveying or self-reporting. While these methods provide valuable data, they don’t tell the whole story. Rebecca Rast Rebecca Rast, assistant professor in the marketing department at Missouri State University, is taking a different approach to this kind of research. She is using facial … [Read more...] about Understanding consumers through emotion