Brand Updates

You’re invited to the HighEdWeb Analytics and AI Conference on April 30

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The marketing and communications division has registered for the HighEdWeb Analytics and AI conference on April 30. We are offering the AI portion conference free of charge to other university staff and faculty who work in these areas.

The AI portion of the conference will be streamed in the Meyer Alumni Center, Room 505. Parking is available in the garage attached to the Meyer Alumni building.  

No registration is required.

Schedule

9-10:45 a.m.

  • Welcome and keynote

10-10:45 a.m.

  • Leveraging AI in Website Redesign 

11:30 a.m.-12:15 p.m. 

  • ChatGPT Insights: Accelerating BigQuery Setup and GA4 Looker Studio Integration  

 12:30-1:15 p.m.

  • Lightening Talks
    • Community Visualizations for Looker Studio 
    • From Binge-watching to degree searching: innovating college recruitment with ChatGPT 
    • Beyond keywords: AI Powered Tools to Propel Your SEO into the Future 
    • Botched Chat: A Comedic Tale of AI Misadventures 
    • Digital Discoveries: Unveiling User Behaviors Through Microsoft Clarity 

1:30-2:15 p.m.

  • Prep your SEO Strategy for AI: How to Use Google Search Console to Identify Question-Based Searches

2:45-3:30 p.m.

  • Unlocking Higher-Ed web development team capabilities with AI  

3:45-4:30 p.m.

  • Designing content workflows for your generative AI assistant 

Review the full schedule with session descriptions.

Take advantage of HighEdWeb membership

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Missouri State University has an institutional membership to HighEdWeb. That means all faculty, staff and students are eligible for HighEdWeb membership — at no extra cost.

Know someone that would benefit? Have them join our institutional membership to gain access.

Membership benefits

Association membership has many benefits. You can log in to the Membership Community to access your perks:

You also have access to the public Link Journal, where we share articles and association updates.

About HighEdWeb

HighEdWeb provides educational materials and opportunities that develop knowledge, skills and abilities. As a result, we advance higher education.

The association focuses on the digital issues facing colleges and universities, so you’ll be ready to help your school achieve its goals. They have programming for people who work in IT, marketing, admissions, advancement and academics.

Access the new Missouri State Web Design System

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The Missouri State Web Design System was officially launched August 22, 2022. 

This system provides guidance to those who collectively support Missouri State’s web presence. 

Within this system, you will find:

  • The Missouri State brand toolkit for the web.
  • How to structure your page with templates and grids.  
  • A guide to the elements and patterns available; in what form they are offered in Omni CMS; and how they may be best used. 
  • Guidance for incorporating images, videos, icons and charts within your page layout. 

To further serve you, training is available through the following: 

Training is still provided through the web support help desk via phone, Zoom or in person (by appointment.)

If you have any design questions, contact Valerie Cummings at 417-836-5670 or VCummings@MissouriState.edu.

 

Missouri State is hiring a content strategist

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Missouri State University is hiring a content strategist for the Marketing and Communications team. 

The content strategist will manage, or help manage, university-level social media accounts.  

This person will also perform other public relations and marketing functions for the office of strategic communication. This includes writing and editing for many high-profile websites and publications.  

The content strategist also contributes to many projects that elevate the reputation of MSU and help the university meet its recruitment and retention goals. 

Check out the posting

Benefits

Work-life balance is a priority for Missouri State University and the office of strategic communication. 

The university offers very generous paid leave including vacation, sick leave, personal days and holidays. 

Benefits include: 

  • Four weeks of vacation annually. 
  • 12 days of sick leave annually. 
  • Generous staff holidays. 
  • Health and dental insurance. 
  • Retirement through the Missouri State Employees’ Retirement System. 
  • Credit and noncredit fee waivers. 

Inquiries can be sent to NickiDonnelson@MissouriState.edu. 

Missouri State hiring director of web strategy and development

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Missouri State University is hiring a director of web strategy and development.

The web director is part of the leadership team for the Marketing and Communication division. He/she will:

  • Provide system-wide leadership in planning, optimizing, and directing the design, functionality, and security of the university’s website.
  • Oversee the coordinated development, communication, and implementation of web projects, policies, and procedures and accessibility of the university’s website.
  • Ensure the website is optimized for student recruitment.
  • Ensure analytics and web page destinations are in place to measure organic and paid marketing efforts.
  • Offer guidance and training to content editors.
  • Collaborate with various units and groups to audit website performance, provide guidance and offer consulting services.

Learn more and apply

Benefits

Missouri State offers competitive benefits, including generous paid leave.

Benefits include:

  • Four weeks of vacation annually.
  • 12 days of sick leave annually.
  • Generous staff holidays.
  • Health and dental insurance.
  • Retirement through the Missouri State Employees’ Retirement System.
  • Credit and noncredit fee waivers.

Inquiries can be sent to AndreaMostyn@MissouriState.edu.