The community engagement pillar of public affairs extends to social media management. We have an opportunity to become even better in that space.
The office of university communications (UC) invites Missouri State faculty and staff to attend a demo with Sprout Social, one of the leading social media software companies in the industry. UC has used the platform for more than a year to manage university-level accounts. The investment helped its social media team work more collaboratively and create a better product.
Sprout Social is an all-in-one social media management platform that helps organizations around the country (including Missouri State) build stronger relationships with their audiences through streamlined social media engagement.
What Sprout can do
Sprout’s platform includes several features that allows organizations to:
- Schedule and publish content across most social media sites, including Facebook, Twitter, Instagram, LinkedIn and Pinterest.
- Retweet, like, share and reply to customer comments.
- Tag user accounts and posts to better understand who’s interacting with you.
- Create reports that analyze content that’s working … and content that isn’t.
- And much more.
Sprout representatives Chelsea Dunn and Lexi Fallon will provide a platform demonstration and answer questions 11:30 a.m.-12:30 p.m. May 25, 2021 on Zoom.
The demo is free and open to Missouri State faculty and staff, including student workers and graduate assistants who operate official university social media accounts.