In this series of posts we celebrate examples of creative and engaging branding within the university community. We highlight these to inspire you in your branding efforts!
Who caught our attention
Missouri State Career Center’s Facebook post.
Why it captures the brand
The Career Center uses several effective visual elements to convey its message.
- The Career Center used deconstructed frames, recommended under the branding guidelines. These convey a sense of motion, like turning a page or taking a step toward opportunities.
- It uses the recommended primary brand color of maroon for a consistent, Missouri State-focused message.
- It includes appropriate imagery with its use of statement photography. This is done to capture the pulse of the university. In this example students are preparing to use their degree to find a teaching job at the local, regional and national level.
How it meets the Career Center’s goals
These brand elements help the Career Center demonstrate preparation for an education fair, which gives students the opportunity to find employment after graduation.