Brand Updates

Social Media Kit: Public Affairs Conference 2018

by

The 2018 Public Affairs Conference theme is Unity in Community. You can address divisive issues that concern our communities.

Key details

  • Sept. 25-27, 2018, with pre-conference events Sept. 24 at Plaster Student Union
  • Jenna Bush Hager’s keynote is 7:30 p.m. Sept. 25 at Juanita K. Hammons Hall for the Performing Arts
  • No tickets required
  • All events are free and open to the public

Share your story

Help us discuss the Public Affairs Conference by sharing it on social media. Posts with the #CitizenBear hashtag will be pulled to the #CitizenBear Tagboard.

Make your post social media savvy

  • Tag your posts with the official Public Affairs Conference hashtag, #CitizenBear
  • Follow Missouri State University on Facebook or @missouristate on Instagram and Twitter
  • Tag your posts with the Springfield, Missouri hashtag: #SGF
  • When you post, boost your content by sharing it with a photo or video
  • Nothing beats a first-hand perspective. Share a photo from or quote about your experience

Visual Assets

Video

Facebook images

These images are cropped and ready to be your Facebook cover photo. Tap or click on an image to save it to to your device.

Facebook cover: Student high fives Facebook: International flags Facebook: Smiling students

Twitter images

These images are cropped and ready to be your Twitter cover photo. Tap or click on an image to save it to to your device.

Twitter cover: Smiling students Twitter cover: International flags Twitter cover: Student high-fives

Instagram

Share these images on your Instagram account to share the Public Affairs Conference. Tap or click on an image to save it to to your device.

Instagram: International flags Instagram: Student high fives Instagram: Smiling students

Sample social media posts

Sample tweets

  • Join me at and the @MissouriState community for the Public Affairs Conference Sept. 25-27. #CitizenBear #SGF http://bit.ly/1HFHLnl
  • What does it mean to unify our communities? #CitizenBear #SGF http://bit.ly/2Q5ttb5
  • These events at @MissouriState will help you become a more informed citizen. #CitizenBear #SGF http://bit.ly/1BM0PvB

Sample Facebook posts

Pair either of these suggestions with a photo from the Facebook section.

Social Media Kit: Spring 2018 #BearGrads

by

Missouri State University’s spring 2018 commencement ceremonies will take place at 10 a.m., 1:30 p.m. and 5 p.m. Friday, May 18, 2018 at JQH Arena.

Share your story

Help us celebrate #BearGrads by sharing your experience on social media. If you are graduating or attending graduation to celebrate with someone, we want to hear about it. You may even see yourself featured on Missouri State’s social media channels.

We encourage you to join the conversation before and during commencement by posting about it on Facebook, Twitter and Instagram and tagging your posts with the official hashtag: #BearGrads.

Make your posts social media savvy

  • Tag your posts with the official commencement hashtag: #BearGrads
  • Share your experience with us by tagging Missouri State University or @missouristate
  • Tag your posts with the Springfield, Missouri hashtag: #SGF
  • When you post to Facebook, boost your status update by sharing with a photo or video.
  • Nothing beats a first-hand perspective. If you attend commencement, share photos from or quotes about your experience.
  • Follow the #BearGrads conversation on Tagboard

Visual assets

Video

We’ll live stream each ceremony on YouTube.

Snapchat

Look for our #BearGrads geofilter on Snapchat May 18 in Hammons Student Center and JQH Arena.

Snapchat geolfilter example with a student celebrating

Facebook timeline photos

Enhance your Facebook profile with these cover images. Tap or click on an image to open the file and save it to your device.

Facebook cover: Two graduates holding up their degree covers Facebook cover: Hundreds of graduates at JQH Arena Facebook cover: Graduates taking a selfie Facebook cover: Two graduates celebrating outside JQH Arena Facebook cover: A female graduate smiles at her family

Twitter timeline photos

Enhance your Twitter profile with these cover images. Tap or click on an image to open the file and save it to your device.

Twitter header: A female graduate smiles at her family Twitter header: Two graduates holding up their degree covers Twitter header: Hundreds of graduates at JQH Arena Twitter header: Graduates taking a selfie Twitter header: Two graduates celebrating outside JQH Arena

Instagram photos

Enhance your Instagram account with these cover images. Tap or click on an image to open the file and save it to your device.

Instagram image: Two graduates holding up their degree covers Instagram image: Hundreds of graduates at JQH Arena Instagram image: Graduates taking a selfie Instagram image: Two graduates celebrating outside JQH Arena Instagram image: A female graduate smiles at her family

GIFs

Download and share GIFs from Missouri State’s GIPHY channel.

Digital wallpapers

Add #BearGrads digital wallpaper to your desktop or phone screen.

Sample social media posts

  • Congratulations to our #BearGrads! We’re proud of you!
  • Can’t make it to commencement? Watch the ceremonies live online at YouTube #BearGrads
  • #BearGrads has a new member, and it’s my (son, daughter, friend, etc.) (@TagThePerson).
  • What’s your favorite college memory? Share using #BearGrads.
  • Graduating on Friday? Share your photos from the day using #BearGrads.
  • Explore what our #BearGrads have to say about commencement day: http://bit.ly/1Hlgn1C. Join the conversation with #BearGrads

Inspiration: Missouri State Career Center Facebook post

by

In this series of posts we celebrate examples of creative and engaging branding within the university community. We highlight these to inspire you in your branding efforts!

Who caught our attention

Missouri State Career Center’s Facebook post.

Why it captures the brand 

The Career Center uses several effective visual elements to convey its message.

  • The Career Center used deconstructed frames, recommended under the branding guidelines. These convey a sense of motion, like turning a page or taking a step toward opportunities.
  • It uses the recommended primary brand color of maroon for a consistent, Missouri State-focused message.
  • It includes appropriate imagery with its use of statement photography. This is done to capture the pulse of the university. In this example students are preparing to use their degree to find a teaching job at the local, regional and national level.

How it meets the Career Center’s goals 

These brand elements help the Career Center demonstrate preparation for an education fair, which gives students the opportunity to find employment after graduation.