With a decade of experience in academia, Dr. Wesley Friske, associate professor of marketing and endowed chair in the College of Business at Missouri State University, has built a distinguished career through his dedication to research, teaching and service. Friske published six peer-reviewed articles in 2024. The relationship between coopetition strategies and … [Read more...] about Advancing innovation and macromarketing research
In 2024, Dr. Gawon Yun, assistant professor of supply chain, logistics and operations management in the marketing department at Missouri State University, published four co-authored peer-reviewed journal articles covering topics in marketing, transportation, technology and sustainability. “My research is motivated by current issues in logistics and supply chain fields and … [Read more...] about A robust research year
As Chase Westover prepares to graduate from Missouri State University this December, he looks back on his time at MSU with a deep sense of accomplishment and gratitude. “My experience at MSU has been invaluable,” said Westover, who is majoring in marketing and minoring in enterprise risk management. “It has made me excited and prepared for life after college.” Westover, … [Read more...] about A journey of leadership, learning and lifelong connections
Artificial intelligence has impacted all industries in different ways, and marketing is no exception. The adoption of AI in marketing is accelerating, bringing profound changes in how businesses target and engage with consumers, and predict their behaviors. “AI is fundamentally reshaping marketing, offering more efficient, personalized and data-driven approaches to … [Read more...] about How AI is transforming marketing
From endless scrolling to dopamine hits of likes and shares, social media has become a double-edged sword in our digital age. While it connects us like never before, it also has the power to consume us, impacting our mental health, productivity and sleep. Dr. Rebecca Rast, assistant marketing professor at Missouri State University, discusses how to identify social media … [Read more...] about Understanding social media addiction