Dr. James E. Cofer Sr., professor in the Marketing Department, was awarded a Fulbright Scholar grant to lecture and perform research at Pontificia Universidade Católica do Rio Grande do Sul in Porto Alegre, Brazil, during the 2014-2015 academic year. Cofer will make use of models of student persistence behavior found in current research, as well as new models … [Read more...] about Faculty and Staff Spotlight
The only way a student can learn about the high-stress, high-stakes environment of sales is by living it. For this reason, Dr. Allen Schaefer of the Marketing Department incorporates at least two role-playing competitions in his Advanced Selling course each semester. In the past, Schaefer has worked with such high-profile companies as Northwestern Mutual and Frito Lay to … [Read more...] about Advanced Selling Scenario Competition Features Cintas