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College of Business News

"Think Bigger and Bolder"

Faculty and Staff Spotlight

May 28, 2014 by Melissa Price

Dr. James Cofer

Dr. James E. Cofer Sr., professor in the Marketing Department, was awarded a Fulbright Scholar grant to lecture and perform research at Pontificia Universidade Católica do Rio Grande do Sul in Porto Alegre, Brazil, during the 2014-2015 academic year. Cofer will make use of models of student persistence behavior found in current research, as well as new models … [Read more...] about Faculty and Staff Spotlight

Filed Under: College of Business, Faculty and Staff Spotlight Tagged With: Ahren Johnston, Allen Schaefer, Ed Chang, James Cofer, Melissa Price, Ron Clark, S. Brahnam, Shannon McMurtrey, Stephen Haggard, Vinay Garg, Wayne Anderson

Advanced Selling Scenario Competition Features Cintas

May 8, 2013 by Brian Johnston

The only way a student can learn about the high-stress, high-stakes environment of sales is by living it. For this reason, Dr. Allen Schaefer of the Marketing Department incorporates at least two role-playing competitions in his Advanced Selling course each semester. In the past, Schaefer has worked with such high-profile companies as Northwestern Mutual and Frito Lay to … [Read more...] about Advanced Selling Scenario Competition Features Cintas

Filed Under: College of Business Tagged With: Advanced Selling, Allen Schaefer, COB, Marketing Department

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