Job Title – Digital Marketing Strategist
Organization Name – Captiva Marketing, LLC
Organization Description
Captiva Marketing is a successful and growing full service digital marketing firm specializing in all elements of search marketing and web design. Our mission is to help businesses achieve their online marketing goals by providing intelligent guidance and support based on research and experience; offering services based on sound theory and practice; and employing technology to streamline activities and empower organizations. We are always looking for talented, professional and motivated individuals who enjoy working in a fast-paced environment. Our team of designers, developers, and marketing/communication professionals work together to provide solutions for clients in a wide range of industries including Medical, Law, Finance, Manufacturing, Retail, Healthcare, and more. To learn more please visit our website www.captiva-marketing.com or call 1-877-227-8382.
No. of Openings – 1
Work Schedule – M-F
Hours per Week – 40
Employment Start Date – TBD
Overview
This career is ideal for those who like a lot of variety in their day, enjoy relationship building with clients, and thrive in an environment that requires constant learning and problem solving. Our clients look to us to enhance their digital presence, increase lead generation, and improve brand awareness and our Digital Marketing Strategists are the primary people in our organization responsible for leading these efforts.
The ideal candidate will not only design and manage the implementation of these strategies, they will also monitor the performance and work to continuously improve programs.
Due to the mid-sized nature of many of our clients, Digital Marketing Strategists tend to work on multiple clients and get the opportunity to build long lasting relationships with them. Successful DMSs typically build a portfolio of clients as well as a team to help them manage their accounts so that their career naturally evolves over time. This decentralized approach allows us to maintain a very team oriented environment that makes our workplace very enjoyable.
Due to the mid-sized nature of many of our clients, Digital Marketing Strategists tend to work on multiple clients and get the opportunity to build long lasting relationships with them. Successful DMSs typically build a portfolio of clients as well as a team to help them manage their accounts so that their career naturally evolves over time. This decentralized approach allows us to maintain a very team oriented environment that makes our workplace very enjoyable.
This is a full-time position in our St. Louis office (local candidates preferred).
Responsibilities
- Effectively manage new website development and other marketing projects from start to finish, on time and on budget.
- Work closely with our Creative and Development teams to develop a wide range of digital marketing assets (websites, videos, infographics, etc…)
- Create online promotional campaigns, including discovery, strategy development, implementation, and any monitoring programs required to determine ROI.
- Provide creative input and often engage in copywriting, ideation, etc…
- Act as the main point of contact for clients and take a PROACTIVE approach to helping them monitor ongoing campaigns with a focus on continual improvement.
- Develop and implement SEO, SEM, CPC and online advertising programs.
- Provide key performance indicator reporting to clients on a regular basis.
Skill Requirements
- “Big picture” understanding of marketing strategy, branding, and positioning.
- Ability to manage multiple projects, work independently, set priorities, and meet deadlines.
- A creative yet data and detail driven individual with a passion for web design and development.
- Strong familiarity with web application technologies.
- Knowledge of SEO, SEM, CPC, Social Media, Web Design and Media Planning.
- Ability to interpret key analytics and make key decisions based on this data, expected ROI, Budget, etc…
- Understanding of customer experience and online customer conversion.
- Strong creative, conceptual, and problem-solving skills.
- Excellent verbal and written communication skills necessary to effectively present, explain, negotiate and monitor projects and tasks.
Schooling/Experience that Helps
- Minimum 2-5 years’ experience as a Digital Marketing Strategist at a website development firm or an in-house web design team.
- BA or BS degree in Marketing or Advertising.
Why Should You Work @ Captiva?
- Interesting projects that excite and inspire
- Team oriented workplace that fosters camaraderie
- Competitive salary
- Company covers employee’s health insurance 100%
- Company matches employee’s 401K contributions up to 4%
POSTING INFORMATION
Job Location
USA – MIDWEST – Missouri
Job City – St. Louis, MO
Position Type – Full-Time
Job Function – Advertising Marketing Project Management SEO/SEM
Job Industry – Marketing
DESIRED CRITERIA – Senior Alumni
Major(s)
Marketing, Public Relations
Degree Level(s)
Bachelor of Arts, Bachelor of Science
Required U.S. Work Authorization
Legally authorized to work in the United States
Overall GPA -3.2
APPLICATION DETAILS
Job Application Method – Website
Application Web Site – http://www.captiva-marketing.com/digital-marketing-strategist.html
Cover Letter Required? – No
Channels – Business Management & Services Marketing/SalesMedia/Entertainment