You’ve probably noticed products with eco-friendly or sustainable claims lining the shelves of your favorite retailer. Buzz words like green, cruelty free, plant based and bio-based are often plastered across labels of cleaning products. Well-intending consumers may reach for these products in hopes of making a change for the better. This marketing is referred to as … [Read more...] about The high cost of sustainable products
Christmas is less than two weeks away, but there’s still time to spread holiday cheer. If you’re looking for a nearly last-minute Christmas gift, consider a social enterprise where your dollars will go twice as far. What’s a social enterprise? Think Toms shoes, where proceeds from your purchase go toward a cause or company’s mission. In this example, a pair of … [Read more...] about Christmas with a cause: A Missouri State professor talks social enterprises during the holidays
As Andy Williams croons, it’s the most wonderful time of the year. The holiday season is upon us and for many, that means family traditions, time spent with friends and spreading a little cheer. For a growing number of businesses, spreading cheer goes beyond the one-time gift purchase. The idea of social enterprises is also spreading. Think Toms shoes or, locally, Five … [Read more...] about How can social enterprises help spread holiday cheer?
From an objective standpoint, we are living in an unprecedented era of abundance. Yet so many of us are feeling unsatisfied. Why are we seemingly so insatiable? Do you feel that marketing has led to people feeling unsatisfied and not having enough in life? If so, what actions can marketers take to create a world where people feel that they have enough, and they are enough? Can … [Read more...] about How to re-imagine the marketing industry
U.S. News & World Report’s ranking of best university programs recognized Missouri State University’s College of Business (COB) once again. Missouri State’s online bachelor’s degrees in business ranked number 51 in the nation in 2022. COB jumped to number 32 in the new 2023 listing. The boost in ranking can be credited to COB’s college-wide continuous improvement … [Read more...] about MSU online business programs remain on top