Artificial intelligence has impacted all industries in different ways, and marketing is no exception. The adoption of AI in marketing is accelerating, bringing profound changes in how businesses target and engage with consumers, and predict their behaviors. “AI is fundamentally reshaping marketing, offering more efficient, personalized and data-driven approaches to customer … [Read more...] about How AI is transforming marketing
From endless scrolling to dopamine hits of likes and shares, social media has become a double-edged sword in our digital age. While it connects us like never before, it also has the power to consume us, impacting our mental health, productivity and sleep. Dr. Rebecca Rast, assistant marketing professor at Missouri State University, discusses how to identify social media … [Read more...] about Understanding social media addiction
On June 26, 2024, members of the Missouri State University Ad Team showcased their ideas to prevent targeted violence and terrorism at the annual Invent2Prevent (I2P) spring 2024 competition finals in Washington, D.C. Team members Brendan Meng, Jacob Ochoa, Madelyn Ratcliff, Steven Snelson and Macy Williams won second place in the university competition with their C.R.A.N.E. … [Read more...] about MSU’s Ad Team finishes second in prestigious national competition
With higher inflation and interest rates, some Missourians are cautious about investing. However, Dr. Jeff Jones, certified financial planner and department head of finance, economics and risk management at Missouri State University, asserts it is always a good time to invest, emphasizing the importance of a diverse portfolio. “A diversified portfolio, including stocks, bonds, … [Read more...] about Is now a good time to invest?
Due to record inflation, several national chains are lowering prices or are thinking about it. Dr. Jeff Jones, certified financial planner and department head of finance, economics and risk management at Missouri State University, shares his thoughts on Missourinet about the prospect of customers saving money or getting gypped. … [Read more...] about Are Missourians getting hustled by retailer discounts during record inflation?