Artificial intelligence has impacted all industries in different ways, and marketing is no exception. The adoption of AI in marketing is accelerating, bringing profound changes in how businesses target and engage with consumers, and predict their behaviors. “AI is fundamentally reshaping marketing, offering more efficient, personalized and data-driven approaches to customer … [Read more...] about How AI is transforming marketing
From endless scrolling to dopamine hits of likes and shares, social media has become a double-edged sword in our digital age. While it connects us like never before, it also has the power to consume us, impacting our mental health, productivity and sleep. Dr. Rebecca Rast, assistant marketing professor at Missouri State University, discusses how to identify social media … [Read more...] about Understanding social media addiction
On June 26, 2024, members of the Missouri State University Ad Team showcased their ideas to prevent targeted violence and terrorism at the annual Invent2Prevent (I2P) spring 2024 competition finals in Washington, D.C. Team members Brendan Meng, Jacob Ochoa, Madelyn Ratcliff, Steven Snelson and Macy Williams won second place in the university competition with their C.R.A.N.E. … [Read more...] about MSU’s Ad Team finishes second in prestigious national competition
You’ve probably noticed products with eco-friendly or sustainable claims lining the shelves of your favorite retailer. Buzz words like green, cruelty free, plant based and bio-based are often plastered across labels of cleaning products. Well-intending consumers may reach for these products in hopes of making a change for the better. This marketing is referred to as … [Read more...] about The high cost of sustainable products
Christmas is less than two weeks away, but there’s still time to spread holiday cheer. If you’re looking for a nearly last-minute Christmas gift, consider a social enterprise where your dollars will go twice as far. What’s a social enterprise? Think Toms shoes, where proceeds from your purchase go toward a cause or company’s mission. In this example, a pair of … [Read more...] about Christmas with a cause: A Missouri State professor talks social enterprises during the holidays