Gain inspiration from these publications that embrace the visual identity and brand messaging. For additional information or for assistance in developing brand materials, contact the publications office.
Gain inspiration from these publications that embrace the visual identity and brand messaging. For additional information or for assistance in developing brand materials, contact the publications office.
In this series of posts we discuss creative examples of branding within the university. We do this to inspire you in your own innovative branding efforts.
Student Government Association’s tweet highlighting Chief Commissioner of Sustainability Chris Klenke and the SGA Instagram account.
Visit our Instagram account & check out our awesome Chief Commissioner of Sustainability; Chris Klenke! @mostatesga pic.twitter.com/UkFYYDWtdG
— SGA (@MOStateSGA) August 16, 2016
SGA incorporates recommendations for social media platforms.
SGA follows social media several guidelines for a clear, timely, effective message.
SGA highlights individual members of the organization, which helps provide a face for the organization. It also demonstrates its sustainability component.
In this series of posts we celebrate examples of creative and engaging branding in the university community. We highlight these to inspire you in your branding.
Missouri State University Foundation’s ad in the Tent Theatre brochure.
The Foundation uses several effective visual elements to convey its message.
Using these brand elements helps the Foundation illustrate actors showing enthusiasm and gratitude in a performance, which conveys appreciation for financial support.
In this series of posts we focus on effective uses of our branding strategy. We offer these examples to inspire you in your own branding efforts.
Marketing and Communications created new billboards across Missouri to tell a story. These four are located along I-70 eastbound near Warrenton.
These new billboards replaced those that were completed in 2012. Although those were well received, they were updated in response to requests from the university community. This reflects a willingness to engage with various Missouri State audiences.
These four phrases emphasize the creative platform of the brand.
Space limitations meant the message had to be concise, so Marketing and Communications used these statements. This is based on the recommendations that the the Make Your Missouri mark be used when the audience is already aware of the Missouri State brand. This is effective in this scenario due to placement of the billboards all over the state.
Marketing and Communications used the new branding phrase to connect with travelers who are familiar with the university. Following the creative platform guidelines provides an opportunity to encourage the audience to consider the university’s impact on them.
In this series of posts we call attention to effective uses of our branding strategy. We offer these brief points to inspire you in your own branding efforts.
The Missouri State Family Association‘s welcome banner.
Great 1st day of @MSUsoar Session 11! On to Day 2 and the Family Lounge! Our guest is @brianna_duda! #BearUp pic.twitter.com/mTMxedloAQ
— MSU Family Assoc. (@BearsFamilies) July 14, 2016
The Family Association incorporates recommended branding elements for a consistent message.
The Family Association uses several effective visual elements.
This cohesive use of brand elements helps the Association connect with its targeted audience of family members of incoming students.