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Brand Updates

Social Media Kit: Welcome Weekend 2019

August 14, 2019 by Strategic Communication

Key details

  • When: Thursday, Aug. 15 – Sunday, Aug. 18
  • Where: All over campus

Share your story

The best Welcome Weekend stories come from those who live it. When you attend any of the weekend events, we want to hear about your experience. We encourage you to join the online conversation throughout by posting about it on Facebook, Twitter or Instagram and tagging your posts with the official hashtag: #GoMaroon

Make your post social media savvy

  • Tag posts with the official Welcome Weekend hashtag: #GoMaroon
  • Engage with Missouri State on social
    • Missouri State University on Facebook
    • @MissouriState on Twitter
    • @MissouriState on Instagram
  • Link to http://www.missouristate.edu/welcome/ to provide more information
  • When you post to Facebook, boost your update by including a photo or video
  • Nothing beats a first-hand perspective. When you attend a Welcome Weekend event, consider sharing a photo from or quote about your experience. Images in this kit are pre-cropped for optimal use on Facebook, Twitter and Instagram.

Visual assets

Snapchat

We’ll have a location geofilter available on campus all weekend.

Facebook cover photos

Tap or click to download and brand your departmental and personal social media accounts with these cover photo options.

Students clapping Facebook cover Bear Head Facebook cover Students taking pictures Facebook cover

Twitter cover photos

Tap or click to download and brand your departmental and personal social media accounts with these cover photo options.

Students taking pictures Twitter cover Bear Head Twitter cover Students clapping Twitter cover

Instagram

Tap or click to download and post to your departmental or personal Instagram account.

Students taking pictures instagram Bear Head instagram Students clapping Instagram

Video

Share these on social media or your departmental websites and blogs to provide a look at what students can expect at Welcome Weekend.

GIFs

Explore Missouri State GIFs on GIPHY

We have more than 100 Missouri State GIFs available on GIPHY. Discover how to utilize them on Twitter and other social media platforms.

Sample social media posts

  • Move-in is almost here. Learn more about making the move to MSU. http://bit.ly/1APw9g8 #GoMaroon
  • #GoMaroon at MSU during Welcome Weekend. Check out the lineup of great events: http://bit.ly/1pNX0Dt
  • Welcome new students to campus during New Student Convocation Aug. 19: http://bit.ly/1B8P19U #GoMaroon #CitizenBear
  • What Welcome Weekend event are you looking forward to the most? Check out the lineup: http://bit.ly/1pNX0Dt #GoMaroon
  • Making the move to MSU? Review our packing recommendations and move-in tips: http://bit.ly/1APw9g8

Filed Under: Social Media Kit Tagged With: brand, Inspiration, social media, Social Media Kit

Social Media Kit: Spring 2019 #BearGrads Commencement

May 7, 2019 by Strategic Communication

A graduate proudly holds up his maroon diploma cover.

Missouri State University’s spring 2019 commencement ceremonies will take place at 9 a.m., 1 p.m. and 5 p.m. Friday, May 17, 2019 at JQH Arena.

Share your story

Help us celebrate #BearGrads by sharing your experience on social media. If you are graduating or attending graduation to celebrate with someone, we want to hear about it. You may even see yourself featured on Missouri State’s social media channels.

We encourage you to join the conversation before and during commencement by posting about it on Facebook, Twitter and Instagram and tagging your posts with the official hashtag: #BearGrads.

Make your posts social media savvy

  • Tag your posts with the official commencement hashtag: #BearGrads
  • Share your experience with us by tagging Missouri State University or @missouristate
  • Tag your posts with the Springfield, Missouri hashtag: #SGF
  • When you post to Facebook, boost your status update by sharing with a photo or video.
  • Nothing beats a first-hand perspective. If you attend commencement, share photos from or quotes about your experience.
  • Follow the #BearGrads conversation on Tagboard

Visual assets

Video

Snapchat

Look for our #BearGrads geofilter on Snapchat May 17 in Hammons Student Center and JQH Arena.

Snapchat geolfilter example with a student celebrating

Facebook timeline photos

Enhance your Facebook profile with these cover images. Tap or click on an image to open the file and save it to your device.

Facebook cover: Two graduates holding up their degree covers Facebook cover: Hundreds of graduates at JQH Arena Facebook cover: Graduates taking a selfie Facebook cover: Two graduates celebrating outside JQH Arena Facebook cover: A female graduate smiles at her family

Twitter timeline photos

Enhance your Twitter profile with these cover images. Tap or click on an image to open the file and save it to your device.

Twitter header: A female graduate smiles at her family Twitter header: Two graduates holding up their degree covers Twitter header: Hundreds of graduates at JQH Arena Twitter header: Graduates taking a selfie Twitter header: Two graduates celebrating outside JQH Arena

Instagram photos

Enhance your Instagram account with these cover images. Tap or click on an image to open the file and save it to your device.

Instagram image: Two graduates holding up their degree covers Instagram image: Hundreds of graduates at JQH Arena Instagram image: Graduates taking a selfie Instagram image: Two graduates celebrating outside JQH Arena Instagram image: A female graduate smiles at her family

GIFs

Download and share GIFs from Missouri State’s GIPHY channel.

Digital wallpapers

Add #BearGrads digital wallpaper to your desktop or phone screen.

Sample social media posts

  • Congratulations to our #BearGrads! We’re proud of you!
  • Can’t make it to commencement? Watch the ceremonies live online at YouTube #BearGrads
  • #BearGrads has a new member, and it’s my (son, daughter, friend, etc.) (@TagThePerson).
  • What’s your favorite college memory? Share using #BearGrads.
  • Graduating on Friday? Share your photos from the day using #BearGrads.
  • Explore what our #BearGrads have to say about commencement day: http://bit.ly/1Hlgn1C. Join the conversation with #BearGrads

Filed Under: Social Media Kit Tagged With: beargrads, commencement, social media, Social Media Kit

Improve your digital content strategies

January 14, 2019 by Web Strategy and Development

Missouri State students taking a group selfie.

You’re invited to Making Your Statement in a Digital World on Feb. 8.  Join us as we cover best practices for websites, blogs and social media.

Please register on My Learning Connection via My Missouri State. You’re welcome to bring a laptop and/or mobile device.

This is a terrific opportunity for MSU faculty, staff and students who haven’t previously attended this training session.

Key details

  • Who: Missouri State bloggers, website editors, social media managers and content creators
  • What: Making Your Statement in a Digital World
  • When: 1-5 p.m., Feb. 8
  • Where: Meyer Library, 10-B

About the session

You’ll learn practical strategies for managing websites, blogs and social media. We’ll answer questions like:

  • How do we repurpose our website and blog content and distribute it on social media?
  • What do users want my website, blog or social media to provide?
  • How do we become better strategic storytellers?
  • What are some tips and tricks we can use to make sure our site is accessible and readable for all users?
  • How do we manage messaging on multiple social media channels?
  • What are some advanced strategies to increase our effectiveness on Facebook, Twitter and Instagram?
  • How can we best leverage photo and video content?

Meet the trainers

Erika Brame, web strategy and development

Kai Raymer, web strategy and development

Filed Under: News and updates, Training Tagged With: brand, content, News and updates, social media, Training

Become the next social media video intern

December 4, 2018 by

Camera phone capturing video

Are you our next social media video star?

We’re looking for a smart, involved Missouri State student who wants a career in social media video marketing.

If that sounds like you, apply today and become the social media video intern with the office of university communications. In the spring 2019 semester, you’ll get to work with the people who run social media for the university and alumni association.

This internship is unpaid. However, you’ll gain valuable experience in real-world settings and walk away with several benefits:

  • A professional portfolio that includes at least four pre-produced social media videos and several live streaming opportunities.
  • An insider’s access to best practices about social media, video and content marketing.
  • An opportunity to display skills in a professional setting, which will place the intern’s resume above their peers’.

#GoMaroon and apply to join our team

What do you need to be?

Undeniably, you.

Bring your personality to this position and put your touch on all things Missouri State. Besides that, you need to love social media and creating engaging video content for sharing on Instagram and other social platforms. Be interested in pursuing a career in social media and video production. Be ready with your own ideas and execute them.

As the social media video intern, you’ll get the chance to contribute to a variety of university projects.

  • You’ll produce videos to engage with MSU students through the Missouri State Instagram and Facebook.
  • We’re looking for versatile storytellers who can record, edit and produce videos about current students, faculty and alumni.
  • You’ll attend university events such as the university’s birthday party, commencement, fountain day and Holi.

What are the qualifications?

Education

You have to get up to three hours of course credit. You also have to be a MSU student and at least in your second semester of your freshman year. Ideally, you are pursuing a career in video production, social media or related fields. However, you don’t need to be seeking a degree in media production, digital film or electronic arts.

Skills

The point of your whole job is to create videos for social media, specifically. So, one to two years of experience editing and recording video is needed. You also must be able to carry and handle video equipment for filming on location. Be able to storyboard or shot list your ideas for approval with the team. Plus, we’ll have a few video projects ready for you to work on. So be ready to hit the ground running.

Other

You should be prepared to complete many of the internship hours in the evenings and on the weekends, but don’t let that stop you from this great opportunity. A majority of the events you’ll film are exciting, and you’ll get to experience Missouri State from a whole new lens.

Finally, you must also be committed to working with our diverse audiences and community populations, while demonstrating cultural competence.

Applying for the job

Take the leap and share the Missouri State story through video.

Fill out an application and email your examples to universitycommunications@missouristate.edu by December 14, 2018.

  • Resume
  • At least three examples of your video work

Filed Under: News and updates Tagged With: internship, production, social media, university communications, video

Social Media Kit: Fall 2018 #BearGrads Commencement

November 14, 2018 by Strategic Communication

A graduate shakes hands with a faculty member at commencement.

Missouri State University’s fall 2018 commencement ceremonies will take place at 10 a.m. and 1:30 p.m. Friday, Dec. 14, 2018 at JQH Arena.

Share your story

Help us celebrate #BearGrads by sharing your experience on social media. If you are graduating or attending graduation to celebrate with someone, we want to hear about it. You may even see yourself featured on Missouri State’s social media channels.

We encourage you to join the conversation before and during commencement by posting about it on Facebook, Twitter and Instagram and tagging your posts with the official hashtag: #BearGrads.

Make your posts social media savvy

  • Tag your posts with the official commencement hashtag: #BearGrads
  • Share your experience with us by tagging Missouri State University or @missouristate
  • Tag your posts with the Springfield, Missouri hashtag: #SGF
  • When you post to Facebook, boost your status update by sharing with a photo or video.
  • Nothing beats a first-hand perspective. If you attend commencement, share photos from or quotes about your experience.
  • Follow the #BearGrads conversation on Tagboard

Visual assets

Video

Snapchat

Look for our #BearGrads geofilter on Snapchat Dec. 14 in Hammons Student Center and JQH Arena.

Snapchat geolfilter example with a student celebrating

Facebook timeline photos

Enhance your Facebook profile with these cover images. Tap or click on an image to open the file and save it to your device.

Facebook cover: Two graduates holding up their degree covers Facebook cover: Hundreds of graduates at JQH Arena Facebook cover: Graduates taking a selfie Facebook cover: Two graduates celebrating outside JQH Arena Facebook cover: A female graduate smiles at her family

Twitter timeline photos

Enhance your Twitter profile with these cover images. Tap or click on an image to open the file and save it to your device.

Twitter header: A female graduate smiles at her family Twitter header: Two graduates holding up their degree covers Twitter header: Hundreds of graduates at JQH Arena Twitter header: Graduates taking a selfie Twitter header: Two graduates celebrating outside JQH Arena

Instagram photos

Enhance your Instagram account with these cover images. Tap or click on an image to open the file and save it to your device.

Instagram image: Two graduates holding up their degree covers Instagram image: Hundreds of graduates at JQH Arena Instagram image: Graduates taking a selfie Instagram image: Two graduates celebrating outside JQH Arena Instagram image: A female graduate smiles at her family

GIFs

Download and share GIFs from Missouri State’s GIPHY channel.

Digital wallpapers

Add #BearGrads digital wallpaper to your desktop or phone screen.

Sample social media posts

  • Congratulations to our #BearGrads! We’re proud of you!
  • Can’t make it to commencement? Watch the ceremonies live online at YouTube #BearGrads
  • #BearGrads has a new member, and it’s my (son, daughter, friend, etc.) (@TagThePerson).
  • What’s your favorite college memory? Share using #BearGrads.
  • Graduating on Friday? Share your photos from the day using #BearGrads.
  • Explore what our #BearGrads have to say about commencement day: http://bit.ly/1Hlgn1C. Join the conversation with #BearGrads

Filed Under: Social Media Kit Tagged With: beargrads, commencement, social media, Social Media Kit

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