On June 26, 2024, members of the Missouri State University Ad Team showcased their ideas to prevent targeted violence and terrorism at the annual Invent2Prevent (I2P) spring 2024 competition finals in Washington, D.C. Team members Brendan Meng, Jacob Ochoa, Madelyn Ratcliff, Steven Snelson and Macy Williams won second place in the university competition with their C.R.A.N.E. … [Read more...] about MSU’s Ad Team finishes second in prestigious national competition
Join us in congratulating assistant professor of marketing Dr. Jamie Grigsby on her feature story in the 2024 issue of Mind’s Eye magazine. She researches how and why consumers experience narrative transportation (being completely absorbed in a story) through single-image ads depicting movement. Congratulations Dr. Grigsby The full story is now available online. … [Read more...] about Dr. Jamie Grigsby featured in the latest edition of Mind’s Eye
Missouri State University’s Collegiate DECA team proved it was a force to be reckoned with at the Collegiate DECA International Career Development Conference (ICDC) by securing four top 10 awards. The DECA ICDC represents the pinnacle of the DECA year. This year’s collegiate event took place in Austin, Texas, from April 20-23. Students participated in competitive events, … [Read more...] about Achieving excellence at ICDC
A research paper that explored whether manufacturers should strive to be “cutting edge” received the Innovation Research Interchange’s (IRI) 2023 Maurice Holland Award. Dr. Wesley Friske, associate professor of marketing, co-authored the paper titled, “Is ‘Cutting-Edge’ Good? Assessing Product Newness Factors in Technologically Turbulent Environments.” It was published in … [Read more...] about Recognition for innovation research
Sixteen savvy marketing students from Missouri State University attended the American Marketing Association (AMA) International Collegiate Conference from April 11-13 in New Orleans, Louisiana. The conference brings together all AMA chapters from across the U.S., Puerto Rico and Canada to network, engage in a variety of activities and compete against each … [Read more...] about Empowering excellence in marketing