For the sixth consecutive year, Missouri State University’s American Marketing Association (AMA) chapter impressed at the 2025 AMA International Collegiate Conference (ICC). The conference took place April 3-5 in New Orleans, Louisiana, as part of the collegiate arm of the AMA. Thirteen marketing majors from the College of Business participated. The ICC is one of the … [Read more...] about Showcasing excellence in marketing
By: Jenifer Skiba Purchasing plays a vital, often strategic, role in firm performance as many purchasing departments control half or more of their firm’s total costs. As firms find themselves under pressure to streamline processes, lower costs, and improve quality, especially in the wake of financial crises such as that in 2008, many organizations have turned to … [Read more...] about Bears Business Brief: Organizations turn to collaborative purchasing to streamline business processes
Awards Dean’s Office Stephanie Bryant, College of Business Dean, was recognized on the Biz100 list published this fall by Biz417 magazine. Biz 100 is a recognition and celebration of the most influential business leaders in southwest Missouri. Xiao’ou (Sean) Gong, China programs specialist, was recognized for 5 years of service to the University at the annual Staff … [Read more...] about Faculty and Staff Spotlight
Research Ron Coulter, head of the Marketing Department, along with marketing faculty members Steve Parker, faculty emeritus, Christina Simmers, professor, and Chris Ellis, faculty emeritus, published “Segmenting Local Financial Service Markets: Balancing an Independent Image with the Need for More Business” in the Academy of Marketing Studies Journal. Alex Hamwi, associate … [Read more...] about Faculty and Staff Spotlight