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College of Business News

"Think Bigger and Bolder"

Showcasing excellence in marketing

April 24, 2025 by Shania Dedigama

MSU AMA team

For the sixth consecutive year, Missouri State University’s American Marketing Association (AMA) chapter impressed at the 2025 AMA International Collegiate Conference (ICC).  The conference took place April 3-5 in New Orleans, Louisiana, as part of the collegiate arm of the AMA. Thirteen marketing majors from the College of Business participated.   The ICC is one of the … [Read more...] about Showcasing excellence in marketing

Filed Under: Marketing, Student Success Tagged With: Jenifer Skiba, Marketing Department, Student Success

Bears Business Brief: Organizations turn to collaborative purchasing to streamline business processes

July 10, 2017 by Mary Grace Phillips

Jenifer Skiba headshot

By: Jenifer Skiba Purchasing plays a vital, often strategic, role in firm performance as many purchasing departments control half or more of their firm’s total costs. As firms find themselves under pressure to streamline processes, lower costs, and improve quality, especially in the wake of financial crises such as that in 2008, many organizations have turned to … [Read more...] about Bears Business Brief: Organizations turn to collaborative purchasing to streamline business processes

Filed Under: College of Business, Marketing Tagged With: Jenifer Skiba

Faculty and Staff Spotlight

January 26, 2017 by Melissa Price

Awards Dean’s Office Stephanie Bryant, College of Business Dean, was recognized on the Biz100 list published this fall by Biz417 magazine.  Biz 100 is a recognition and celebration of the most influential business leaders in southwest Missouri. Xiao’ou (Sean) Gong, China programs specialist, was recognized for 5 years of service to the University at the annual Staff … [Read more...] about Faculty and Staff Spotlight

Filed Under: College of Business, Faculty and Staff Spotlight Tagged With: Alex Hamwi, Alisa Trotter, Amir Behzadan, Barry Cobb, Carol Miller, Charles Hermans, Christina Simmers, Jackson Li, James Philpot, James Scott, Jason Speer, Jenifer Skiba, Michael Hammond, Nadine Jones, Rayanna Anderson, Seth Cockrell, Stephanie Bryant, Vickie Hicks, Xiao'ou Gong

Faculty and Staff Spotlight

September 6, 2016 by Melissa Price

Research Ron Coulter, head of the Marketing Department, along with marketing faculty members Steve Parker, faculty emeritus, Christina Simmers, professor, and Chris Ellis, faculty emeritus, published “Segmenting Local Financial Service Markets: Balancing an Independent Image with the Need for More Business” in the Academy of Marketing Studies Journal. Alex Hamwi, associate … [Read more...] about Faculty and Staff Spotlight

Filed Under: College of Business Tagged With: Barry Cobb, Ben Goss, Carol Miller, Cedric Mbanga, Charles Hermans, Chen Yan, Chris Ellis, Christina Simmers, Christopher Slinkard, David Hammons, Jana Ault-Phillips, Jenifer Skiba, Jenny Limcher, Joshua Davis, Kang Kang Qi, Kathleen Larkin, Kim Stagner, Lin Da (Jackson) Li, Lori Peterson, Rayanna Anderson, Ron Coulter, Seth Cockrell, Stephen Mueller, Steve Parker

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