Last month, in January 2025, students embarked on an unforgettable journey through Spain as part of the Trade and Culture in Spain Study Abroad program, led by David Hammons, a Marketing Department instructor. Their itinerary was packed with enriching experiences, including a visit with personnel from the U.S. Embassy in Madrid, a tour of the stunning Royal Palace, and … [Read more...] about Study Abroad Program in Spain Recap
In 2024, Dr. Friske published six peer-reviewed articles in academic journals. According to the latest Australian Business Deans Council Journal Quality List rankings, one article appears in an ‘A*’ journal, four appear in ‘A’ journals, and one appears in a ‘C’ journal. Dr. Friske’s recent work focuses on two distinct topics: (a) innovation strategies (e.g., customer … [Read more...] about Marketing Department Associate Professor Dr. Wes Friske published six articles last year and became Editor of the Journal of Research in Marketing and Entrepreneurship
The Marketing Department is feeling the love this Valentine’s season thanks to the creativity and dedication of its graduate assistant, Yiming Pang. Taking the initiative to transform the department into a Valentine’s Day wonderland, Yiming’s work on the displays serves as a beautiful welcome back to students as the spring semester begins. From heart-shaped balloons filled with … [Read more...] about Spreading the love: Marketing Department Welcomes Back Students with a Themed Seasonal Display
Sherry Cook has brought her expertise and knowledge to the Missouri State University Marketing Department for more than 25 years. In and out of the classroom, she has dedicated herself to her students, peers and community. At the end of summer 2020, Cook will retire from Missouri State and pursue other personal projects, but her contributions to the university will be … [Read more...] about Marketing Maven: Sherry Cook looks back on 40 years with Missouri State
Growing up on a farm in St. Joseph, MO, Dr. Linda Pettijohn never expected to teach at a university, much less universities in Missouri, Louisiana, Illinois and Florida. During her time at Missouri State University, she played a large role in the development of Business Career Day and the Marketing Yourself class. Pettijohn was recently recognized on the Missouri State … [Read more...] about Dr. Linda Pettijohn Recognized on Missouri State’s Wall of Fame