Presidential Updates

Clif’s Notes for Nov. 19, 2019

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This year’s Action Plan includes enrollment as a focus area.

We have already implemented a lot of changes designed to improve enrollment. Initiatives we have already rolled out this academic year include:

  • Restructured scholarships
  • Expanded dual credit
  • Waived the application fee
  • Expanded partnerships with college access programs
  • Joined the Common App
  • Implemented a CRM system and an updated marketing strategy
  • Implemented the MSU Messaging platform to communicate with students
  • Developed a campus virtual tour

Data indicates that our work is having an impact — the number of applications we have received for new students in fall 2020 is higher than the last two years.

More work remains to be done, and I would encourage all members of the university community to participate in our enrollment efforts.

Setting SEM goals

The first action item in this year’s Action Plan is to develop a strategic enrollment management (SEM) plan.

Last week our SEM consultant from AACRAO was on campus for three days. She met with the leadership team, steering committee and the councils to help the university develop measurable SEM goals. Once these goals have been established, the councils will begin to develop the strategies that the university should pursue to achieve the goals.

We plan to have the SEM goals established in December, and we will report them to the Board of Governors at their meetings on Dec. 12.

You can find more information about the SEM process (including information about strategic enrollment management, the university’s SEM structure, council rosters and charges, etc.) on the SEM webpage.

Thanks for all you do for Missouri State!

 

Clif’s Notes for April 16, 2019

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Last Friday we inducted the sixth class into the Missouri Public Affairs Hall of Fame. This year’s inductees were Maya Angelou, Bill Clay, Sr., Bill Darr, Emily Geraghty and Doug Pitt. You can learn more about the inspiring stories of inductees from this year and prior years on the Missouri Public Affairs Hall of Fame webpage.

We hosted our largest crowd ever for this year’s induction ceremony and banquet. Thanks to everyone who attended.

If you have a nominee for the Public Affairs Hall of Fame, please submit a nomination form online.

Making Missouri stronger

Last week we had the privilege of hosting the Hawthorn Foundation’s board of directors in Springfield. The Hawthorn Foundation consists of Missouri leaders in business, education, economic development, healthcare and labor dedicated to making the state of Missouri stronger. I am on the board for the Hawthorn Foundation and its subsidiary, the Missouri Partnership.

I was the keynote speaker at the meeting. My presentation focused on the growth of Springfield and Missouri State University’s local and statewide leadership. Highlights from my presentation include:

  • 20,026 students from the state of Missouri are enrolled on Missouri State University’s Springfield campus. This is more than any other university in the state.
  • Enrollment on the Springfield campus has grown by 17.2% since 2011. Meanwhile enrollment has decreased by 9.2% nationwide and 11.3% in Missouri.
  • Over the last decade, tuition at Missouri State has increased by less than inflation.
  • Missouri State University receives less state funding per student than any other university in the state. We are working with the legislature to close this gap with an equity adjustment.

Influencing the action plan

Earlier this week, Craig Frazier, vice chair of MSU’s Board of Governors, and Kristan Gochenauer, board secretary, attended the Association of Governing Board’s National Conference on Trusteeship. Governor Gabriel Gore and I also planned to attend, but weather-related flight delays thwarted our travel plans.

The conference included a workshop on how universities can stay relevant and competitive in challenging times. The conference included another workshop on growing and diversifying revenue. A former Walt Disney executive presented a keynote titled “Leading for Creativity.” A former chief economist at CNBC presented another keynote about negative market indicators and how higher education institutions should be prepared for the future economic landscape.

We will discuss the information conveyed at the AGB conference at our May Board of Governors meeting. These and other higher education trends will guide our work this summer on next year’s action plan.

Thanks for all you do for Missouri State!

Clif’s Notes for Aug. 21, 2018

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Welcome to Missouri State University. If you are new to campus, I look forward to connecting with you. Feel free to stop me on the sidewalk and introduce yourself or tweet at me (my Twitter handle is @clifsmart).

I spent a lot of time this summer meeting with Governor Mike Parson and policymakers throughout the state to discuss the future of Missouri State. I also spent a big part of the summer planning for next year and working with other campus leaders to get ready for students, faculty and staff to return to campus. We’re excited you’re here!

Takeaways from board retreat

Two weeks ago, the Board of Governors met for its annual planning retreat.

At that retreat, we discussed the action plan for this academic year. This year we will focus on adding and expanding academic programs where there is market demand and workforce need. We will also work to increase retention and graduation rates for all students, and we will work to decrease the gap in retention and graduation rates for our underrepresented, Pell-eligible and first-generation students.

The Foundation will also move forward with a comprehensive fundraising campaign which will focus on providing private support for scholarships and academic programs. If you haven’t already done so, please take a moment to review this year’s action plan and reflect on how you can contribute to the direction of our university.

The board also discussed a funding and advocacy strategy for the coming year. Because of changes in enrollment patterns, Missouri State now receives less state funding per full-time equivalent student than any other university in the state. This year we will advocate that the state appropriate money to Missouri State to eliminate or reduce this funding disparity. Details about how you can help in this advocacy strategy will be available in the coming months.

The board also discussed enrollment projections, marketing and recruiting plans, year-end fundraising and external funding reports, and other important topics. The board and I are excited for what this academic year holds for our university.

Thanks for all you do for Missouri State!

 

Clif’s Notes for Aug. 7, 2018

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This is the third year of our 2016-21 Long-Range Plan.

In June, Administrative Council, Academic Leadership Council, and student and staff leadership developed the university-wide Action Plan for 2018-19. You can find the draft action plan on the university website. On Thursday we will present the draft action plan to the Board of Governors for their input.

This year’s action plan is designed to set the university on a course to accomplish the key objectives of the long-range plan over the next three years. Critical action items include:

  • Adding academic programs where there is market demand
  • Supporting enrollment growth in targeted high demand academic programs
  • Improving retention and graduation rates of all students and decreasing the retention and graduation rate gaps for underrepresented, Pell-eligible and first-generation students
  • Improving the successful career outcomes rate for recent graduates
  • Advocating for increases in state funding
  • Developing a comprehensive fundraising campaign
  • Competing for the Missouri Valley all-sports trophy
  • Stabilizing enrollment and improving student performance measures on the West Plains campus

Before we finalize the plan, we wanted to give all of you the opportunity to provide input. If there are critical items missing, we want to know about it. Please email me at president@missouristate.edu to give us your feedback.

Thanks for all you do for Missouri State!