Web Strategy and Development Blog

Commercials

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Each basketball season, Missouri State has an opportunity to show 30-second commercials during the televised games and coaches’ shows. Two commercials were developed this season (see below), and a third commercial about public affairs is in production. The production is a joint effort between university communications and the office of web and new media.

We plan to use these commercials next basketball season, at applicable events, within websites, etc. Feel free to incorporate these videos into your efforts.

Building on tradition

Knowing that many of the basketball fans are also alumni, we designed one spot to connect emotionally with alumni. We decided to use a “then and now” approach: show a traditional image then transition into a current viewpoint. We hoped this would build some nostalgia with alumni while educating them about newer campus features.

[youTubeVideo url=”https://www.youtube.com/watch?v=5QrX1IfM51c” width=”600″ height=”367″]

Choosing your future

Recruitment was another goal for the spots; we wanted to showcase the diversity of academic options available at Missouri State.

[youTubeVideo url=”https://www.youtube.com/watch?v=5YvjhNn9LeI” width=”600″ height=”367″]

If you are interested in having our office produce a video for your University unit or department, please visit our Video Services page for more information.

Live video streaming now available

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LivestreamThe office of web and new media is now offering live video streaming as part of our video services.

The University has set up a Livestream account and all streaming will be hosted here. Please see our Livestream page for examples of past events we have streamed.

Streaming services are dependent on the physical location of an event we are filming and the availability of an internet connection in that location.

Cost

Live video streaming is available for $50/hour. That is the cost if we are only streaming your event; if we are streaming in combination with other filming and editing duties, the $50/hour cost will be appended to the final production cost.

Archiving videos

We are able to archive your unedited video on Livestream by default, and you also have the option of archiving the video from your event on YouTube or iTunes U. Any additional production and editing fees will apply to videos that are later edited and being posted to YouTube or iTunes U.

Embedding your video

Embedding is not allowed from our Livestream account, however we can embed any archived videos from YouTube.

Airport ads feature Public Affairs Conference, IDEA Commons

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On Jan. 7, 2013, the digital advertisements at the Springfield-Branson National Airport were changed to the following videos. They will run through April.

[youTubeVideo url=”https://www.youtube.com/watch?v=jSpgInD3zf8″]
[youTubeVideo url=”https://www.youtube.com/watch?v=et8soxn8JoE”]

Background information

The goal of the ads is to provide name recognition for the University and invite travelers to engage with the University. The ads run at baggage claim and the meeter/greeter area. Ad space was purchased through June 30, 2013.

Video production credits

  • Chris Austin, web designer in the office of web and new media, designed all of the text and images used in the videos.
  • Tyler Beck, videographer in the office of web and new media, created and edited the video animations.

If you are interested in having our office produce a video for your University unit or department, please visit our Video Services page for more information.

How the Web evolved the recruiting process

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Campus VisitIn mid-November, I attended the American Marketing Association Symposium for the Marketing of Higher Education. This conference provided me a different angle of how the website assists in the overall marketing of a university.

Recruitment trends have changed

I wanted to highlight one particular session, Trends through the Eyes of the Web, which was presented by Google. This session highlighted how online behaviors and trends have changed the recruitment process:

Then Now
Receiving letters and pamphlets Actively searching for information online
Talking to friends Talking to friends online through social networks
Watching ads on TV Using multiple screens at once (mobile, computer, etc.)
Taking a campus tour Taking a video campus tour
Asking a guidance counselor Using an online matching site

Compelling statistics

  • One in four education seekers use online sources exclusively.
  • 78% of education decisions involve searching online.
  • In less than four years, 91% of college students will have a smartphone.

Honors College video highlights benefits to students

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The office of web and new media recently produced a new video for the Honors College.

This video is intended to be played before Honors College speaking presentations, as well as for placement on the Honors College homepage. The video is a montage of interview clips with current Honors College students who were identified as being exemplary students from a wide variety of majors and backgrounds.

Additional footage of Honors College classrooms and labs is also interspersed with the interview footage, highlighting some of the benefits to Honors College students such as small class sizes and individualized instruction from Honors College professors.

[youTubeVideo url=”https://www.youtube.com/watch?v=O_Od15qy8UE” width=”640″ height=”360″]

Video production credits

  • Tyler Beck, videographer in the office of web and new media, was the production lead for this video, handling all editing and filming duties.
  • Brad Mitchell, new media producer in the office of web and new media, was the project coordinator and interviewer.

If you are interested in having our office produce a video for your University unit or department, please visit our Video Services page for more information.