Web Strategy and Development Blog

Social media kit: Graduate Interdisciplinary Forum

by

The Graduate Interdisciplinary Forum showcases graduate student research and creative works through oral, poster and performance presentations.

The forum is open to the public, which provides an outstanding opportunity for Missouri State students to engage the community with their research. For many students, it also marks the culmination of months — and even years — spent focused on topics they’re passionate about.

Key details

Share the story

Help spread the word about the Graduate Interdisciplinary Forum to the Missouri State and Springfield communities.

If you’re attending or participating in the event, we want to hear about your experience. We encourage you to join the online conversation about this event by posting about it on Facebook, Twitter or Instagram.

Make your post social media savvy

  • When applicable, use the Missouri State hashtag for academic achievements: #FollowYourPassion
  • When applicable, tag Missouri State University Graduate College or @MSUGradCollege in your post
  • When applicable, use the Springfield hashtag #SGF
  • Sharing a photo is a great way to boost your post, and the photos below are available for your use

Photos

 

Sample social media posts

Sample tweets

  • Showcase your graduate research at the Interdisciplinary Forum. Application deadline is April 7: bit.ly/1GyKiiZ #FollowYourPassion
  • Students will present research findings at Graduate Interdisciplinary Forum, April 25. bit.ly/1bjPEoL [USE WITH ANY OF THE PHOTOS ABOVE]
  • Support other students by volunteering at the Graduate Interdisciplinary Forum. Learn more: bit.ly/1bjPEoL [USE WITH ANY OF THE PHOTOS ABOVE]
  • The #SGF community is invited to view new research by @MSUGradCollege students, April 25: bit.ly/1BENipx [USE WITH ANY OF THE PHOTOS ABOVE]

Sample Facebook posts

  • Grad students: Apply to present your research at the Interdisciplinary Forum. Deadline is April 7. bit.ly/1EAxj06 [USE WITH ANY OF THE PHOTOS ABOVE]
  • Celebrate student research achievements at the Graduate Interdisciplinary Forum, April 25. bit.ly/1APDjyu [USE WITH ANY OF THE PHOTOS ABOVE]
  • Support other students by volunteering at the Graduate Interdisciplinary Forum. bit.ly/1xmjrak [USE WITH ANY OF THE PHOTOS ABOVE]

Monthly video round-up for August 2014

by

Each month I highlight some of the videos posted to the Missouri State University YouTube channel. The goal of these monthly posts is to share the great production work being done by the staff and student videographers in the office of web and new media, as well as videos produced by other units on campus.

Please feel free to share and embed these videos on your websites and social media presences where appropriate.

President Smart’s Instagram video series

To welcome students back to campus this fall, the office of web and new media worked with President Smart to develop a short Instagram video series. The seven-video series focused on key Welcome Weekend activities and “must-do’s” for new and returning students alike.

See the videos on the President’s blog along with comments from students and others on campus.

What’s New at MSU 2013-14

2013-14 was a great year for Missouri State. From impressive new facilities to achievements of our students and faculty, we have a lot of good news to share.

This video was produced by Ozarks Public Television for the office of the president.

60 Seconds of Welcome Weekend

Three days and 15+ events in just 60 seconds. This video is a quick round-up of Welcome Weekend festivities.

This video was produced by web and new media for the office of student engagement.

Experience the MSU College of Business

When you’re in a place that’s right for you, you just know it. The Missouri State College of Business wants to help you find that feeling on our campus.

This video was produced by the office of web and new media for the College of Business.

Graduate student aids professor in grapevine research

While many students are passionate about the inner workings of plants, few get to work side-by-side with a professor and participate in groundbreaking research. LeAnn Hubbert, a plant science and agriculture graduate student, has been working closely with Dr. Wenping Qiu, a research professor in the William H. Darr School of Agriculture.

This video was produced by the division of marketing and communications for the spotlight system.

Taking a new look at the needs of cancer patients

Third time’s the charm for junior Kirby Williams – at least when it comes to deciding on a major. The former pre-law, political science major turned chemistry student has found a new place in the psychology department and within a new field: psycho-oncology.

This video was produced by the office of university communications for My Place at Missouri State.

Production services

Please visit our Video Services page if you are interested in having our office produce a video for your University unit or department.

YouTube channel redesign

by

Missouri State YouTube channelThe office of web and new media recently redesigned the Missouri State YouTube channel to better reflect findings from the marketing research conducted last year.

The redesign mainly consists of a reorganization of content into new playlists to better reflect findings from the marketing research as well as to highlight the tagline Follow Your Passion, Find Your Place.

Why the changes were made

Extensive marketing research recommended that the University focus on the following attributes:

  1. Quality academic programs
  2. Warm community experience
  3. Affordable education

The research also identified certain words and ideas that are closely identified with Missouri State; examples include public affairs, Bears, maroon, affordable, home, and comfortable.

When you now visit the Missouri State YouTube channel, you’ll see that the top two playlists are titled Follow Your Passion and Find Your Place, which places greater emphasis on the University’s tagline. Videos are then placed into the appropriate playlist for the best exposure.

Examples of videos that would fit into each category would be:

  • Follow Your Passion: a video highlighting a student’s academic experiences
  • Find Your Place: a video highlighting a student’s first week on campus, and how they immediately felt part of a community on campus

How do I utilize content on YouTube?

When you’re creating and distributing content, ask yourself the following questions:

  • Is there a video that can help illustrate Missouri State’s commitment to academic success?
  • Is there a video that will convey more about the environment?
  • Are there opportunities to embed videos that correlate with the University’s tagline of Follow Your Passion, Find Your Place?
  • Are there opportunities to use videos that focus on terms that performed well in the marketing research (such as Bears, maroon, affordable, home)?

All videos on the Missouri State YouTube channel are freely available to be shared with others. We highly encourage you to repurpose any relevant videos when you are creating new content.

The two playlists of Follow Your Passion and Find Your Place, or any videos included in those playlists, can be embedded on your website or blog. These videos can also be shared through your social media channels.

Additional resources

To stay up to date with the latest videos being uploaded to the Missouri State Youtube channel, please subscribe to the channel’s RSS feed.

Regular listings of the most recent videos are also shared each month on the Web and New Media Blog.

Monthly video round-up for July 2014

by

Each month I highlight some of the videos posted to the Missouri State University YouTube channel. The goal of these monthly posts is to share the great production work being done by the staff and student videographers in the office of web and new media, as well as videos produced by other units on campus.

Please feel free to share and embed these videos on your websites and social media presences where appropriate.

Getting the juicy details

Grapes – they make jams, wine, juices. But Dr. Wenping Qiu discovered the first grape DNA virus, and he looks to these plants for answers on disease progression.

This video was produced by the office of web and new media for a Mind’s Eye research feature.

Looking beyond the surface to reveal our hidden past

Beauty may be skin deep, but like archaeology, it’s what lies beneath the surface that counts. Dr. Elizabeth Sobel, associate professor of anthropology, investigates local history through material remains.

This video was produced by the office of web and new media for a Mind’s Eye research feature.

Thinking outside the box

Meet Derek – collaborator, innovator, tech-lover.

This video was produced by the office of web and new media for a student spotlight story on recent alum Derek Parker.

Production services

Please visit our Video Services page if you are interested in having our office produce a video for your University unit or department.

Mind’s Eye research site now online

by

Mind's Eye websiteMind’s Eye is a new publication from Missouri State University that looks deeper into a few of the hundreds of research projects taking place on campus each year. A new print version of Mind’s Eye will be released each fall, with the Mind’s Eye website being updated throughout the year.

The goal of the site is to be a digital companion to the print piece as well as an archive of research taking place at Missouri State. The Mind’s Eye website is an expanded version of the print publication as many stories will include additional media such as video and audio.

Repurposing content

University units are encouraged to share stories from Mind’s Eye. The office of university communications is cross-posting Mind’s Eye stories to appropriate departmental blogs as new stories are published, but there are additional ways the content can be shared:

  • Write a post on your academic blog highlighting a Mind’s Eye story
  • Embed YouTube videos from Mind’s Eye on blogs or social media sites
  • Share stories through Facebook or Twitter using the #MindsEye hashtag

Research websiteResearch page updates

The University’s research page has also been updated in conjunction with the release of Mind’s Eye.

The main story on the research homepage will now be one of the featured stories from Mind’s Eye and will be updated monthly.