With a decade of experience in academia, Dr. Wesley Friske, associate professor of marketing and endowed chair in the College of Business at Missouri State University, has built a distinguished career through his dedication to research, teaching and service. Friske published six peer-reviewed articles in 2024. The relationship between coopetition strategies and … [Read more...] about Advancing innovation and macromarketing research
In 2024, Dr. Gawon Yun, assistant professor of supply chain, logistics and operations management in the marketing department at Missouri State University, published four co-authored peer-reviewed journal articles covering topics in marketing, transportation, technology and sustainability. “My research is motivated by current issues in logistics and supply chain fields and … [Read more...] about A robust research year
As Chase Westover prepares to graduate from Missouri State University this December, he looks back on his time at MSU with a deep sense of accomplishment and gratitude. “My experience at MSU has been invaluable,” said Westover, who is majoring in marketing and minoring in enterprise risk management. “It has made me excited and prepared for life after college.” Westover, … [Read more...] about A journey of leadership, learning and lifelong connections
The Future Business Leaders of America (FBLA) Collegiate Chapter at Missouri State University received recognition at the FBLA National Leadership Conference (NLC) in Orlando in June. The chapter secured an impressive eighth place win out of approximately 100 chapters. Faculty advisor Courtney Pham, senior instructor of marketing, was also recognized as the Outstanding … [Read more...] about Earning more accolades
Dalton Fischer's fascination with theme parks began when he was a child, fueled by an early encounter with the simulation game, RollerCoaster Tycoon. Thanks to a quality undergraduate education in the College of Business at Missouri State University — and his persistent attitude — Fischer found a fulfilling job in his dream industry. He serves as communications manager … [Read more...] about COB graduate and roller-coaster enthusiast helps families make lifelong memories